The World Cup is about to kick off – and football’s influence goes beyond the pitch, street culture and fashion aesthetics.

To welcome this globally anticipated sports event, DX design hub presents ‘KICKOFF’ at The Fashion-Pop. Inspired by the passion and rhythm of the game, this limited-time pop-up extends football’s energy into fashion and design. 

Highlighting Hong Kong fashion label selfFab, known for its Remake, Reconstruct and Replay approach, the brand reimagines vintage jerseys with sustainable craftsmanship, blending sports culture with street style.

The showcase also features local talents including SOL (loungewear), and avant-garde label TIMBEE LO, spotlighting the diversity of Hong Kong design.

From 1 May, step into DX design hub and immerse yourself in a vibrant world where football meets fashion.

📆1 May to 20 July 2026

⏰09:00 - 19:00 (Mon to Sun)

📍The Fashion-Pop, G/F, DX design hub, 280 Tung Chau Street, Sham Shui Po