Hong Kong Design Centre is a strategic partner of the Hong Kong SAR Government in leveraging the city’s East-meets-West advantage to create value from design.
To achieve our goals we:
Establish Hong Kong as an international centre of design excellence in Asia
Promote wider and strategic use of design and design thinking to create business value and improve societal well-being
The grand opening was officiated by Mr. Tung Chee-hwa, then Chief Executive of the Hong Kong Special Administrative Region
The two centres were located at Wong Chuk Hang and at Clothing Industry Training Authority (CITA) Kowloon Bay Training Centre respectivelly
Mr. Tom Kelley, Partner of IDEO was invited as the Special Guest of Honour at launch reception
The project and won the first marketing awards for the Chubby Hearts campaign, winning 'Excellence in Marketing Collaboration' and 'Excellence in Social and Community Good' at the HKMA/Viu TV & Now TV Awards for Marketing Excellence