BRAND NEW is making its refreshing debut at The Fashion-Pop. As we step into a new season, a curated selection of original local brands, celebrating the city’s vibrant creative energy, joins the showcase. In addition to our existing range of fashion & accessories, homeware, lifestyle essentials, watches & jewellery, new arrivals including fragrances, greeting cards, and souvenirs will be here. Stay tuned!

Furthermore, Hong Kong Showroom & Pop-up Spaces, organised by HKDC’s FASHION ASIA HONG KONG @fashionasiahk , makes its grand return at The Fashion-Pop. Partnering again with four leading local fashion institutes—the Hong Kong Design Institute @hkdi_hongkongdesigninstitute , the School of Fashion and Textiles at The Hong Kong Polytechnic University @polyusft, the Technological and Higher Education Institute of Hong Kong @theihongkong , and Saint Francis University stfrancisuniversityhk —we bring together and showcase outstanding creative designs from talented students, graduates, and emerging designers.

This pop-up also spotlights four local fashion designers: Lapeewee @lapeeweefashion, röyksopp Gakkai @royksoppgakkai, Women Human Youth (WHY) @womenhumanyouth and YOU MAKE DADDY HAPPY (YMDH) @ymdhstudio . All are nurtured through HKDC’s incubation programmes.

Visit ‘The Fashion-Pop: BRAND NEW’ now to get up close to the local creative energy and shop their one-of-a-kind design pieces on the spot!