Inside ‘AI Design Experience in the Box’, we use immersive spaces, simple and fun games, and the power of AI to help everyday people personally experience the joy of designing for themselves.

‘Fashion, Food, Housing, Transportation, and Entertainment’ are the fundamentals of modern life. We draw inspiration along the pulse of these daily rhythms, infusing design with warmth and familiarity. Design no longer needs to feel cold or distant — it can grow directly from the essence of life. This allows our creations to be not only seen, but truly felt and deeply remembered.

We want to make it easier for the general public to get involved, so we created multiple AI Designer characters to accompany players as they choose key design elements such as ‘Shape, Color, Style, and Materials’. Through free and interactive combinations, AI generates fresh and inspiring designs. This not only inspires players’ creativity, but also demonstrates how design can break boundaries and open up infinite possibilities.