This summer, Hong Kong Design Centre launches ‘Great Design Lives Here’, a new brand campaign for DX design hub, inviting the public to step into Sham Shui Po and discover great design. Through four key pillars — Connect Design, Experience Design, Touch Design and Seek Design, the campaign brings together immersive exhibitions, interactive experiences, hands-on workshops and neighbourhood explorations, revealing how design connects people, culture and community in everyday life. Extending beyond the hub, the campaign also appears across the city on MTR lightboxes, digital panels, platform posters and KMB bus advertisements, celebrating the idea that great design is all around us — and within everyone’s reach.
As a highlight of its summer programme, DX design hub is transformed into an immersive ocean-inspired wonderland with ‘DX Aquatic Summer’, featuring artistic installations, interactive digital experiences and hands-on workshops. Designed to spark imagination and creativity, the seasonal showcase invites visitors of all ages to explore, create and discover. Find out more at HKDC’s Current Events.
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