Hong Kong Design Centre

Design is an important element in commercial application. Whatever products or services are required in the market value-added, only to increase its visibility value, it can be another product or service enhance the commercial competitiveness, more than any other competitor touched the hearts of consumers, and "valued design" is the product or service enhances the competitiveness of the method. The design philosophy of Friend Label Creation Limited is "valued design" and "life aesthetics" as the basis, which develop and create an original concept and works. What is the meaning of "Valued design"? "Valued design" is a strategy to establish the market as the core development of a creative approach; the goal is to improve the quality of products and services, And physical and psychological understanding of people, the functional use of the public, products and services to enhance their intrinsic value, improve its "visibility" and "sensitivity can be." What is the meaning of "life aesthetics"? We believe that the fine and have innovative design, is made up of people on the emotional life as the starting, through rational analysis and systematic implementation. Therefore, we focus on the details in life, discover interesting stories, people's unique culture and emotion, and make use of our aesthetic experience to the pursuit of touch the soul works in the search for a different beauty.