Our Role 2021 New Identity

Vision

Establish Hong Kong as an international centre of design excellence in Asia

Mission

Promote wider and strategic use of design and design thinking to create business value and improve societal well-being

CONNECT

all industry doers and thinkers, foster exchange and collaboration among designers, businesses and academia

CELEBRATE

talents and good designs that improve quality of life, address social innovation and preserve cultural heritage

NURTURE

creative talent, budding designpreneurs and startups to give them more opportunity to thrive

ADVANCE

expertise and knowledge to promote innovation within organisations, and drive Hong Kong’s design ecosystem forward

ENGAGE

the society by sharing industry news, knowledge and insights, and stimulate the public’s interest and appreciation of design