Co-organised by Hong Kong Design Centre and Centre for Entrepreneurship of the Chinese University of Hong Kong since 2008, the 12th “7+1 Entrepreneurship for Design & Creative Business Certificate Programme” (nicknamed “7+1”) will run this summer from 4 July - 22 August 2019.
In an era of artificial intelligence, blockchain, big data and ubiquitous network connectivity of people and things, every one of us will find new ways to interact with smart products, services, and systems, connecting to the world in a totally new experience. This is what every major first tier city in the world, including Hong Kong, is going through to become “smart”.
At the same time, the new Guangdong-Hong Kong-Macao Greater Bay Area Plan issued by the PRC’s National Development and Reform Commission, Ministry of Foreign Affairs, and Ministry of Commerce has heralded the coming of age of the new Greater Bay Area, an emerging global powerhouse for technological innovation, cultural development, and economic growth. The combined global and regional trends have created tremendous opportunities as well as threats for Hong Kong design and creative professionals and practitioners, and they have to redefine their roles and strategies in the upcoming business landscape to stay competitive.
Fostering design entrepreneurship by blending User Experience (UX), technology, and business model to innovate is what makes our training program unique and well received in the past 11 editions. The 12th “7+1” will be taught by experienced instructor with deep understanding and hands-on-experience on the subjects, complemented with guest speakers from a wide spectrum of fields and a short study trip to a designated city in the Greater Bay Area. The programme will provide attendees with the management skills, resources and insights that a design and creative business needs to forge ahead for profitability and growth in the coming decade in one of the most vibrant regions in the world.
Who Should Attend
- Locally trained designers and creative professionals with own businesses/planning to have their own businesses
- Entrepreneurial individuals who work for corporations/are interested in design and creative business opportunities in the Greater Bay Area
Module 1 @ DIP WCH Centre
Current Business Landscape of Hong Kong, Greater Bay Area, and Beyond
Assess the threats and opportunities brought about by trade and other tensions between USA and China, technological disruptions, and regional economics development.
Module 2 @ DIP WCH Centre
Effective Methods for Customer Development
Achieve alignment of customer and business needs in product/service development through effective user and market research
Module 3 @ DIP WCH Centre
Business Transformation in a World Dominated by Digital Platforms
Help design startups and businesses master the know-how to survive and find one’s room for growth in a world dominated by digital platforms and big brands
Study Trip to Greater Bay Area
Module 4 @ DIP CITA Centre
Business Model Innovation in a Disrupted World
Study product and service design opportunities created by current trends in artificial intelligence, blockchain, cloud computing, and big data. Examine and discuss sustainable and disruptive innovations and how they affect a design business.
Module 5 @ DIP CITA Centre
Building Multidisciplinary Team in a Networked World
Explore the challenges and issues in forming partnership with technology and business talents who possess complementary skills.
Module 6 @ DIP CITA Centre
Financial Matters for Design Business
Introduce metrics for fund raising, costing and break-even analysis in developing design services and product businesses
Module 7 @ DIP CITA Centre
Building Business Infrastructure by Leveraging Technology
Learn how to use cloud-based project management, accounting, customer relationship management, human resources and e-commerce platforms for streamlining operations and aggregating business data.
Every Thursday, 4 July – 22 August 2019 (Study Trip to Greater Bay Area on 25-26 July 2019)
6:30pm – 9:30pm
Module 1-3: DIP Wong Chuk Hang Centre (10/F, 41 Heung Yip Road, Wong Chuk Hang, Hong Kong) | Module 4-7: DIP CITA Centre (7/F, CITA Kowloon Bay Training Centre, 63 Tai Yip Street, Kowloon Bay, Kowloon)
Prof. Bernard Suen, Project Director, CUHK Center for Entrepreneurship, and renowned designers and entrepreneurs will be invited for sharing
Language of Instruction
Cantonese as language of instruction, with English and Chinese teaching materials. Simultaneous interpretation is available for non-Chinese speaking attendees
Please submit the completed application form together with fee (By Cross Cheque/ATM Slip) to Hong Kong Design Centre Design Incubation Programme by post or email on or before 5 p.m. on 14 June 2019 (Friday). Please state “7+1 Entrepreneurship for Design & Creative Business” on the envelope / as the subject.
By Crossed Cheque
Cross cheque should be made payable to “Hong Kong Design Centre Ltd.”
By ATM Transfer
Please email (email@example.com) the transaction record to Hong Kong Design Centre Design Incubation Programme (Attn: Joey Yip)
Hang Seng Bank Ltd.
|Account Name||Hong Kong Design Centre Ltd.|
Deadline for Enrollment and Payment
5PM, 14. June .2019 (Friday )
Standard Rate: HK$9.000
Friends of HKDC’s Rate: HK$7,200
For FOHKDC information and application form, please click here
Certificate of Attendance
Participants who attain 75% attendance rate will be awarded a Certificate of Attendance
Design Incubation Programme, Hong Kong Design Centre
6/F, CITA Kowloon Bay Training Centre, 63 Tai Yip Street, Kowloon Bay, Kowloon
Tel: 3793 8418