Supporting Event - MarketingPulse Webinar - Insider’s Guide to Livestream and KOL Marketing in Mainland China
A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you heard me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming activity has brought a “KOL Economy” driving e-tailing sales growth and also reshaping brands’ marketing strategies.
In this session, experienced marketing experts will introduce live-streaming and KOL ecosystems in the mainland, including platforms such as Douyin, TaoBao, WeChat and Red. They will also share tricks and tips brands can use to capture business opportunities, with practical case studies.
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Events
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Supporting Event - The 3rd Edition of ReMIX Program: Extraordinary Matching Creates Results Announce
N/A
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Supporting Event - Hong Kong ICT Awards 2024: Smart Living Award | Call for Entry Now
12 July 2024 (Friday)
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DFA Design for Asia Awards 2024
30 June 2024 (Hong Kong Time)
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DFA Hong Kong Young Design Talent Award 2024
26 June 2024 (5:00 pm) (Hong Kong time)