Design Directory

SD Concept

Visited: 20083

In 1986 Pierre Julien Dentale and Marie Claud Sourd, two hotel interior design professionals, founded SD Concept in Paris.

For nearly 30 years the studio has set out to challenge the perceptions of hospitality design – keenly attuned to the dynamic trends and needs of today’s discerning travellers that drive the hospitality industry – their focus remains on the continuous redefinition of space.

International presence, a wealth of experience, and astute industry awareness are the generative forces enabling SD Concept to make definitive predictions regarding new design directions and innovations. This combined with the continued growth and opportunities found within Asia-Pacific, have seen SD Concept recently open its Hong Kong studio.

Directors Simon Zeng, Vincent Zhang and Bonnie Dio (each with over 15 years of global exposure to the hospitality industry) lead a team of accomplished professionals whose belief is that meaningful design can only be born through research, exploration, an innate appreciation for environments, and a collaborative approach with clients.

Ultimately, SD Concept exists for one fundamental reason – to enrich human experience and inspire those who walk through and enjoy the spaces that we create with our passion and commitment to outstanding design quality.

Design Experience
11 to 20 years
Company Employee
Less than 10
Design Nature
  • Architectural / Spatial Design
Client Profile
  • Hotel, Entertainment and Tourism
  • Overseas Assignments
  • Property
  • Retail Marketing & Services