Hong Kong Design Centre

#ddFashionParade FASCINATION STREET

The fabric and fashion accessories capital of the city, Sham Shui Po is a popular destination for local fashion and design enthusiasts. Its diversity and uniqueness plus the dazzlement of a full spectrum of fabrics and accessories in the area have nurtured creatives and boutiques, shaping Sham Shui Po as the new inspirational heart of the fashion and design industry.

The stories of Hong Kong are retold through the original designs of the fashion design teams under the theme of “Connected City: Hong Kong Stories” using materials from the district.

The story starts with turning a mundane street into a “FASCINATION STREET”. The fashion parade rolls fashion, music and stage design into one while injecting new creative vibe to the district, inviting visitors and public to rediscover an authentic Sham Shui Po which boasts a long-established history with local fashions.

https://www.designdistrict.hk/