DESIGNING
CHANGE
 
A NOT-TO-BE MISSED
annual opportunity to learn
from world renowned masters

WHAT IS KODW?

KODW (Knowledge of Design Week) is a not-to-be missed annual opportunity to familiarise yourself with the latest design knowledge with the help of globally renowned design experts.With the theme "Designing Change", this year's KODW will highlight how design thinking can improve life while simultaneously creating new business opportunities. The five-day-programme will feature conference on Ageing and Design: Global Business Perspectives, Design Education Conference: "Future of Design Education in Asia", HKDY Forum: Global Design Strategy and 13 interactive workshops.

                         

Who should attend KODW?

If you are a product designer, design director, marketing director, product development director, design academic or CEO, KODW is a one-of-its kind opportunity for you to rejuvenate your mind and business with the masters of design.

Programme
Overview

Ageing and Design Conference

28/6    09:00-12:30

Conference on Ageing and Design:
Global Business Perspectives

Most developed economies are now experiencing growing numbers of older people.

This social phenomenon is often seen as one of the great challenges of the 21st Century. Older people are changing the face of consumerism with different spending attitudes, increased longevity and more active lifestyles.

This conference, themed 'Ageing and Design – Global Business Perspectives' aims to inform, motivate and demonstrate how industrial, commercial and government organisations can turn the challenge of an ageing population into business opportunities. Speakers from the USA, UK, Scandinavia and the Pacific Rim will showcase ‘best practice’ from across the world, demonstrating the power and value of taking a people-centred approach to design and innovation.

They will present Inclusive Design case studies and techniques, looking at how various organisations have benefitted from having a more age-inclusive attitude which became a source of inspiration and help you to stay ahead of the competition.

Design Education Forum:
The Future of Design Education in Asia

jointly presented by HKDC and HK PolyU School of Design

28/6   15:00–18:00

Focusing on industrial design and design management, the Conference will bring together renowned design educators from Asia and Europe to define parameters for a new design school in Asia. These include its optimal size and positioning, curriculum, and choice of a course or problem-based didactical model. They will also explore ways to enhance existing design schools. In addition, the speakers will join with top-notch design practitioners from North America and China in sharing views about new opportunities for design education in Asia, and how it can better synergise with the regional and global business community.

(for registration, please email to kodw@hkdesigncentre.org. The forum will be conducted in English)

HKDY Forum:
Global Design Strategy

jointly presented by HKDC and Institute of Design, IIT

29/6   09:00-17:30

HKDY Forum: Global Design Strategy will be an intensely enriching one day event presenting some of the world’s most renowned CEO's and leaders who have helped shape strategy for various industry sectors ranging from IT, Healthcare, Consumer Goods to Electronics. Increasingly, the challenges for global leaders in the business landscape is dual - as they not only need to sustain a leading edge business in their known consumer segments, but must also steer their business successfully into New Markets where consumer needs are unforseen. With the sharing of inspiring case studies, innovation strategies and human centered methods, our speakers will describe how success often lies in leadership skills combined with vision that encompasses innovation flexibility and an empathic consumer centered approach to develop new and meaningful product offerings.

KODW Workshops

Thirteen workshops will provide participants with exceptional opportunities for intensive participation and interactive learning. Their main focus will be on the latest design strategy approaches, inclusive design applications and critical design thinking, methods and theories relating to the following themes:

All workshops will be conducted in English unless specified. Simultaneous interpretation in Cantonese, Putonghua and English will be available in conferences.

Design in the Dark Design in Silence
A designerly approach to networked innovation Storyweaving and Design Engineering
Change Management Using Design Thinking Marketing Research and Analysis
Innovate with a matrix approach Design for experience and well-being
Design for Usability Business and Design: A People-centred Approach
Mission Impossible  

All workshops will be conducted in English unless specified.
Putonghua and English simultaneous interpretation will be available in Ageing and Design Conference & HKDY Forum.
Programme Venue: Hotel ICON (except workshop 1 and 2)

25
 
MONDAY

• Workshop 1
Design in the Dark

• Workshop 3
Design in Silence

 

• Workshop 2
Design in the Dark

• Workshop 4
Design in Silence

 

• Workshop 5
A designerly approach to networked innovation

26
 
TUESDAY

• Workshop 6
Storyweaving and Design Engineering
FULL

 

• Workshop 7
Change Management Using Design Thinking

 

• Workshop 8
Marketing Research and Analysis

27
 
WEDNESDAY

• Workshop 9
Innovate with a matrix approach
FULL

 

• Workshop 10
Design for experience and well-being
FULL

 

• Workshop 11
Design for Usability

28
 
THURSDAY

• Ageing and Design Conference
Ageing and Design - Global Business Perspectives

 

• Workshop 12
Business and Design - A People-centred Approach

• "Future of Design Education in Asia" Design Education Forum
for details, please email kodw@hkdesigncentre.org. The forum will be conducted in English

 
29
 
FRIDAY

• HKDY Forum: Global Design Strategy
jointly presented by HKDC and Institute of Design, IIT

 
 

• Workshop 13
Mission Impossible

00
 

Speakers

Roger Ball has been crafting iconic sports products since 1983 for Burton Snowboards, Fisher Price, Cooper Canada, Itech Sports, Brine Lacrosse, Bell Helmets and Nike. During his 20-year teaching career, he has led design studios in North America, Asia and Europe.

Roger is a Professor of Product Design at The Hong Kong Polytechnic University where he is the Program Leader for the Masters of Design (Practices) and Leader of the Asian Ergonomic Lab. He holds a PhD in Ergonomics from TUDeflt University in the Netherlands.

His award winning 3D anthropometric study, SizeChina, has created the first-ever digital database of Chinese head and face shapes, driving revolutionary developments in wide range of products for the Asian market.

His new book "DesignDirect – how to start your own micro brand" shows designers how to create their own personal brands. It is available in Hong Kong at Page One, Swindon Books and as an ebook on Amazon.

Roger Ball
Professor, School of Design, The Hong Kong Polytechnic University
Hong Kong

Katinka Bergema studied Industrial Design Engineering and got her master in Strategic Product Design at the Delft University in the Netherlands. She started a PhD in Delft in 2009 at the faculty of Industrial Design Engineering in Delft. In this research project she focuses on the collaboration in networked innovation teams. The joined teams with members from different companies collaborate to develop innovations and have to manage the different aspects of an innovation project. In her study she researches how a designerly approach is used to manage the different aspects in the early stages of the innovation project.

Katinka Bergema
Ph.D candidate, Delft University of Technology
The Netherlands

Andy very recently joined Teague as the Research and Strategy Manager for the Aviation Studio. He and his team help Boeing define exceptional passenger experiences and the next generation of commercial airliners.

Prior to Teague, Andy was the Director of User Experience in the Hardware Group at Microsoft. He and his team were responsible for creating magical products that amplified Microsoft experiences at the interface between people and computers.

Over the past 20 years, he has worked in strategy, user research and interaction design in small startups, consultancies, large corporations and higher education. Andy thrives on helping to create products that solve meaningful needs and make a difference to people.

Andy has an MDes in human-centered communication from the Institute of Design at IIT, and an M.S. and B.S. in biology from Stanford University. He is married to his accomplished wife, Debbie. They have two wonderful children and two dogs.

Andy Cargile
Research and Strategy Manager, Aviation Studio of Teague
former Director of User Experience, Microsoft Hardware
USA

Mr. Bill Silent Chan is the course leader of Higher Diploma in Jewellery Design and Higher Diploma in Timepiece and Lifestyle Product Design in the department of Product & Interior Design at Hong Kong Design Institute. His profession experiences include the positions from designer to design & project manager in various industries such as furniture, fitness equipment, entertainment electronics, electric appliances, ….

Starting his career in design education from 2005, he has established & led several student projects & industry collaborations successfully and being interviewed & consulted by media frequently in recent years. He has further developed & extended the profession through attended a Master’s summer program at Domus Academy in 2009.

His supervision in academic design projects have received international or regional design awards during his teaching in HKDI, including, to name a few, red dot award: design concept 2011, HK Watch & Clock Competition, Electric Appliance Competition and International Footwear Design Competition. Having Bill’s facilitating, his student “Tse Yan Lamb” won the grand prize (student group) on Young Design Talent Award in 2011

Bill Chan
Course Leader, Hong Kong Design Institute
Hong Kong

Professor de Bont took up the deanship in the Faculty of Industrial Design Engineering of the Delft University of Technology (“TU Delft”) in the Netherlands since 2005 and moved to the School of Design of PolyU for the same position early 2012. Both institutions are ranked by the Business Week among the top design institutions around the world.

Professor de Bont has a good mix of academic and industrial experience. He started his academic career in 1993 as Assistant Professor of Economic Psychology at the University of Tilburg after his fulfillment of military obligations. He also acted as a consultant to the Philips Design in Eindhoven of the Netherlands where he earned substantial industrial experience and was exposed to frontline issues in global business. He was subsequently Head of Marketing Research and Strategy at Philips Domestic Appliances and Personal Care from 1997 to 2005 when he was responsible for generating and utilizing market information for the formulation of the strategy, R&D and marketing plan of Philips.

Professor de Bont’s research interests are in the areas of early concept testing of consumer acceptance, consumer behaviour, innovation adoption, and networked innovation. He is currently editing a book on advanced design methods for practitioners.

He received an MA in consumer psychology from Tilburg University (1987) and a PhD from Delft University of Technology (1992). He initiated and chaired a large cross-disciplinary research project for the creative industries in the Netherlands (CRISP) with the involvement of more than 60 public and private organizations. He is adjunct professor at Queensland University of Technology and he co-authored research papers in: Design Studies, Journal of Product Innovation Management, Journal of Retail and Journal of Economic Psychology.

Cees de Bont
Dean & Chair Professor Industrial Design, School of Design, The Hong Kong Polytechnic University
Hong Kong

Sean Donahue is the Principal of Research, a Los Angeles-based design practice, as well as Director of Research for the Humanities and Design Sciences at the Art Center College of Design, where he launched Media Design Matters, a graduate degree track within the Graduate Media Design Program. His work consists of professional commissions, design advocacy education and publishing. In addition, his self-initiated research specialties range from media impact studies for city development to hybrid languages for low and no-vision communities.

Sean’s writings on media design, design research and social practice have been published internationally, and he has lectured and conducted workshops at Harvard, Cal Arts, IDEO, The Royal College of Art and North Carolina State University (where he was also the 2004 Designer-in-Residence). His works have been featured in the 2010 Cooper Hewitt Design Triennial – “Why Design Now?”; the 2011 California Design Biennial – “Action/Reaction”; The 2011 AIGA Design Educators Conference – “New Practices/New Contexts”; as well as in Metropolis Books Design as Advocacy and The Journal of Biomedical Informatics. Most recently, they have been acquired for inclusion in the Smithsonian’s Permanent Collection.

Sean Donahue
Principal of Research, and Director of Research, the Art Center College of Design
USA

Onny Eikhaug is pioneering the Norwegian Design Council's wide range of government-funded activities that promote inclusive design as an effective business tool for innovation. These focus on enabling the transfer of knowledge about this subject between designers, trade and industry. She also writes, publishes, and lectures in Norway and internationally, and she works closely with designers, the education sector, industries and the government on knowledge-transfer projects and mechanisms.

Onny has broad experience in international marketing, sales, product development and design management relating to personal products, ergonomic lighting, and contemporary furniture. She has worked internationally for companies such as Unilever and Luxo. She was formerly the managing director of a Norwegian graphic design company, and she holds an MBA from the Norwegian School of Economics and Business Administration.

Onny Eikhaug
Programme Leader, Norwegian Design Council
Norway

Talent behind socially and commercially beneficial inclusive designs

As deputy director of the Helen Hamlyn Centre for Design, the largest and longest-running centre for design research at the Royal College of Art in London, Gheerawo is committed to making design more socially relevant by involving users in the design process and recognising the potential innovation benefits that result.

The programme he leads has worked with over 100 business, voluntary sector and governmental partners around the world to deliver people-centred design projects for clients such as Toyota, GlaxoSmithKline, Intel and Samsung.

Gheerawo has a range of practical experience in the creative industry, and he writes, publishes, lectures and curates exhibitions on inclusive design for a variety of audiences.

Rama Gheerawo
Deputy Director, Helen Hamlyn Centre, Royal College of Art
UK

Navroze Godrej gained his Bachelor’s degree in Mass Communication and French from Boston College in the USA, and he is currently pursuing a Master of Design degree at the Institute of Design, Illinois Institute of Technology, Chicago, USA. He joined Godrej and Boyce as Manager, Special Projects, in October, 2005, and he has since focused on new product development, marketing and communications. His early projects have included the Godrej “Brighter Living” rebranding initiative and the redesign of the retail experience at 60 home furniture showrooms across India. In 2007, he began to work on the company’s Disruptive Innovation initiatives, including chotuKool, a refrigerator for rural Indian markets.

Navroze regards innovation as the key factor for survival and success. He also believes the innovation process can be used to unlock large untapped markets, foster inclusive growth, and change work culture in a way that inspires people to do new and different things every day. This re-affirms his company’s commitment to the community and to delivering increasingly useful and valuable products and services.

Navroze Godrej
Director of Innovation, Godrej and Boyce Industries
India

Yu Guo is CEO and Co-founder of Jiae, an online platform for creative professionals to collect and share ideas. He received his Bachelor of Arts degree in Industrial Design from Shanghai Jiao Tong University and his Master’s degree in Design Planning from the Institute of Design at the Illinois Institute of Technology in Chicago, USA. He is also currently a student in the joint EMBA program of Columbia Business School, London Business School and Hong Kong University Business School (2011-2013).

He began his career as a senior designer and consultant in several companies, including AOL/Netscape, eBay and PayPal, before joining Baidu as its Chief Designer and Director of User Experience Design in 2004.

Yu Guo
China

Paul Hekkert, PhD, is the Full Professor of Form Theory in the Faculty of Industrial Design Engineering at the Delft University of Technology, where he supervises a group carrying out research on our sensory perception and emotional experience of products. He recently received a major [VICI] grant from NWO – the Dutch Science Foundation – for a research project on a universal model of aesthetics [2011-2016].

Paul co-edited The Experience of Everyday Things [2004] and Product Experience [2008]. Together with a colleague designer, he has developed an interaction-centred design approach that is widely applied in both education and industry. A book about this, Vision in Design: a Guidebook for Innovators is also available. In addition, Paul is Co-founder and Chairman of the Design and Emotion Society [www.designandemotion.org], and he serves on the editorial boards of The Design Journal, Empirical Studies of the Arts, and the International Journal of Design.

Paul Hekkert
Professor, Department of Industrial Design Engineering, Delft University of Technology
The Netherlands

President, KIDStudio Corporation; Executive Director, International Association for Universal Design; and Professor, Graduate School of Media and Design, Nagoya University of Arts and Sciences

Keiji Kawahara graduated from the Department of Industrial Design at the Kyushu Institute of Design [then Kyushu University] in Japan in 1975, and from the School of Industrial Design, Royal College of Art, in the UK in 1980. He has devoted himself to design for people with disabilities for nearly 30 years; and as a professional industrial designer and Founder of the KIDStudio Corporation he has sought to created human-centred products. Typical examples of Keiji’s work include a Clock for the Blind, Barrier-free Kitchen, ATM for the Blind, Meal Delivery Robot, Platform Safety System and Universal Design Mobile Phone [see: http://www.kidstudio.co.jp/].

Keiji organized the International Conference for Universal Design in Yokohama in 2002, and founded the International Association for Universal Design in 2003. He was appointed as a Professor at Nagoya University of Arts and Sciences in 2006.

Keiji Kawahara
President, KIDStudio Corporation
Japan

Based in Shanghai, Richard's role is to work with clients to identify, create and realize new opportunities, and build innovation capabilities. Clients range from large multi-national companies, such as Coca-Cola and Samsung, to local Chinese companies like Huawei, CP Group and Suntech. He is also a council member of the first board committee of College of Design and Innovation at Tongji University and part of the organizing team for TEDx Shanghai.

Richard speaks and comments regularly on innovation and design issues and has been invited to speak at the China-U.S. Innovation Dialogue held under the framework of China-U.S. Joint Commission of Science and Technology Cooperation. In addition, he has spoken at the World Economic Forum in China, Skoll World Forum in the UK, China Entrepreneur Club Annual Summit, China Green Summit, Hong Kong Business of Design Week, CleanTech Forum and TEDx Taipei.

Richard Kelly
Managing Director, IDEO Asia Pacific
China

Guillermom Krovblit is a co-founder of Peapod Labs, a business that aspires to redefine playful learning education in the new ecosystem of mobile devices. The company launched its first iPad and iPhone app—ABC Wildlife—in summer 2010. Peapod Labs leverages the Institute of Design’s iterative design process, “make to know”, in order to identify and analyze needs, synthesize, develop and test solutions. Before pursuing his design degree, Guillermo served as Operations and Business development manager for Lucent Technologies until July 2007. On May 14 2011, he received a Master in Design from the Institute of Design and an MBA degree from IIT's Stuart School of Business. Guillermo holds an undergraduate degree in electrical engineering. He is married to a wonderful woman, Eliana, and has a 2 months old beautiful daughter, Emma.

Guillermo Krovblit
Co-founder, Peapod Labs
USA

Steven Kyffin has spent 10 of the last 30 years in London design consultancies, 10 in academia and 10 in corporate design. He took up his present post in 2010, after serving as Master of Industrial Design at the Royal College of Art (RCA) in London. Earlier in his career, he undertook a wide range of assignments for several London-based design consultancies. He established his own design company in 1988 and became a part-time tutor at the RCA during the 1990s. In 1998, Steven joined Royal Philips Electronics in the Netherlands as Senior Director of Design Research and Innovation. In this position, he was responsible for the company’s worldwide design research. He also headed up its European Commission Research activities and the Philips Design University Relations Programme.

Steven received his Hons. Doc. in Civil Law from Northumbria University. He is a European Commission Research Program Reviewer, and he holds Adjunct Professorships at Hong Kong Polytechnic University and Southern Yangtze University in Wuxi, Shanghai. Until 2008, he was Chief Scientific Officer (Design Research) and a core member of the team driving the establishment of the Faculty of Industrial Design at the Technical University of Eindhoven, The Netherlands.


image ©: Philips Design

Steven Kyffin
Dean, School of Design, Northumbria University
UK

Darlene has over 20 years' experience of building and leading world class teams across Greater China markets. She has led several start up initiatives as well as overseen successful mergers and acquisitions both in Asia and in the US.

She has extensive knowledge of branding and research in China and the Far East through her work with TNS Taiwan, Netvalue Ltd, Simmons Market Research Bureau, Experian (where she was VP of Strategic Initiatives) and LogicLab where she was VP of marketing and operations.

Darlene’s sector specialities are luxury goods, retail, hotels, airlines, tobacco and alcohol. She is based in Hong Kong and has published a number of papers and several features articles for publications around the globe.

Darlene Lee
Managing Director, Ipsos Asia Pacific
Hong Kong

Lee Kwok Lang is Assistant Professor of The Technological and Higher Education Institute of Hong Kong where he teaches design studio, cultural studies, materials and production technologies. Prior to his current employment, Lee has exposed himself to the field of design by serving both the commercial and educational sector for some 20 years, specializing in product and industrial design.

Lee graduated in industrial design from the City of Birmingham Polytechnic, and subsequently obtained a Master of Design degree from the Hong Kong Polytechnic University. His research expertise lies in the area of material technology on product aesthetics, surface finishing technology, as well as social and economic dynamics in Design.

Lee Kwok Lang
Assistant Professor, Faculty of Design, The Technological and Higher Education Institute of Hong Kong
Hong Kong

Anijo Punnen Mathew is an assistant professor at IIT Institute of Design. His research interests’ fall within two broad categories: a scholarship of pedagogy—developing strategies for companies to adapt and change as we move from an industrial economy into an information economy, and a scholarship of research—evaluating new semantic appropriations of place as enabled by new technology and media convergence.

Anijo has a Master of Design Studies (MDesS) from Harvard University’s Graduate School of Design and a professional Bachelor of Architecture (BArch) from Birla Institute of Technology, Mesra, Ranchi (India). At ID he teaches interaction design and communication design workshops and courses.

In 2007 the Architectural Research Centers Consortium (ARCC) selected Anijo as their New Researcher of the Year for 2006-07. His research has led to experience design for the City of Chicago’s 2012 cultural plan. He has served as a design chair for CHI 2009 and 2010, the premier conference of ACM SIGCHI, and on the board of directors of the ACADIA. He currently serves on the Digital Task Force of the Chicago Architecture Foundation (CAF) and is a member of the Placemaking Advisory Board of the Chicago Loop Alliance. He has consulted with and/or conducted research for the City of Chicago, Hyatt, Chicago Public Schools, Chicago Tribune, Broadway in Chicago, Chicago Artists Coalition, and the Chicago Architecture Foundation etc.

Anijo Mathew
Professor, Institute of Design, Illinois Institute of Technology
USA

Anders Skovgaard-Petersen is a senior designer and Partner in Workz. He works as a design consultant and lead designer on custom jobs for outside clients as well as Workz internal product development.

Anders specializes in serious game design, interaction design and service design. He is skilled in designing coherent structures for users to navigate with a specific result in mind. He has designed a number of award-winning learning games and process tools for Workz and elsewhere.

Before joining Workz, he worked for a decade in Denmark’s largest media company as a concept developer and interaction designer working with interactive television, web communities and games.

Anders holds a master degree in design and communication as well as a bachelor in medieval history.

Anders Skovgaard-Petersen
Senior Designer & Partner, WORKZ
Denmark

Jackey Sze is Senior Director of Business Development of McDonald’s Restaurants (Hong Kong) Limited, responsible for spearheading the company’s restaurant development to ensure long-term profitability and best returns.

Since joining McDonald's in May 2009, Jackey has successfully expanded the company's network to an unprecedented scale by opening nearly 40 new restaurants. As part of McDonald’s commitment to deliver an enjoyable dining experience to customers, Jackey has also rebranded 75 restaurants with contemporary design and upgraded facilities to enhance the overall restaurant ambiance.

With close to 15 years of solid experience in the retail industry, Jackey has proved her expertise and leadership in strategic planning, asset management, as well as market analysis which are all essential driving factors of McDonald's success.

Jackey's contribution is well recognized – she was honored with the acclaimed internal award, the "Presidents’ Award", by McDonald's CEO in 2011. Furthermore, under her leadership, her department was honored with the "Award of Excellence" in 2010.

Jackey holds a Bachelor’s Degree in Economics from The University of Hong Kong.

Jackey Sze
Senior Director of Business Development, McDonald’s Restaurants (Hong Kong) Limited
Hong Kong

Michael Thomsen holds a Master’s degree in Computer Science and Mathematics from Arhus University and a PhD in Media Sciences from Aalborg University, both in Denmark. He began his career as a programmer and systems consultant in 1978, and he joined the Lego Group in 1991. At Lego, he worked in various technology-related product development functions – first as a producer, and later for three years as Manager of the Lego Futura Boston Branch and liaison with the MIT Media Lab, and from 1996 as Director, Software R&D, in SPU Darwin and Lego Media.

In 1999, Michael left the Lego Group to join the Interactive Institute in Sweden as Research Director, where he sought to coordinate 140 highly creative and different researchers exploring the future of digital media. In 2005, he became a partner of Zentropa Workz, and he is now Director of Development in Workz A/S.

Michael Thomsen
Director of Development &Innovation & Partner, WORKZ
Denmark

Simon Tye has spent over 15 years in consumer research and marketing, he is an expert in understanding the affluent segments in Asia with specialization in the Luxury Industry, Banking/ Finance, Hospitality, Airlines and Automotive; some of his noted clients are: LVMH, HSBC, China Construction Bank, BMW and InterContinental Hotel Group. Branding, advertising tracking, brand positioning, competitive analysis of brands and products, evaluating customer satisfaction with services and quality, consumer segmentation, distribution, channel development and product testing research are all Tye's meritorious specializations.

Ipsos is one of the advanced research companies in the world, and the only global market research company that is owned and operated by professional market researchers; the company's specialisations are served by six global brands recognized in all major markets: Ipsos ASI (The Advertising Research Specialists), Ipsos Marketing (The Innovation and Brand Research Specialists), Ipsos MediaCT (The Media, Content and Technology Research Specialists), Ipsos Public Affairs (The Social Research and Corporate Reputation Specialists), Ipsos Loyalty (The Customer and Employee Research Specialists) and Ipsos Observer (The Survey Management, Data Collection and Delivery Specialists). The Ipsos experts precisely master consumer's expectation, motive and wish through thorough study of the fine distinction between individuals; devote to providing different industries the behavior trend of consumers of high quality and with increment potential.

Simon Tye
Executive Director, Ipsos Asia Pacific
Hong Kong

Daan van Eijk (1961) is chair professor ‘Applied Ergonomics and Design’ at the Faculty of Industrial Design Engineering at Delft University of Technology since 2004. He has gained extensive experience within the field of Industrial Design through 15 years of professional practice. While a multidisciplinary approach is central to him, his perspective is almost always from the point of usage and the user. He has a great deal of experience with the application of ergonomic knowledge in design projects, and the analysis and evaluation of the product in use.

He is leading the Dutch ‘Design for Usability’ research project and the European ‘Living Lab’ design study. His specific fields of interests are Design Methodology, Cultural Diversity and Sustainability.

Over the last ten years Prof. Daan van Eijk has been a regular visitor to China. In this period he has built up intensive relations with the Hong Kong PolyU School of Design.

Daan van Eijk
Chair Professor "Applied Ergonomics and Design", Faculty of Industrial Design Engineering, Delft University of Technology
The Netherlands

Whilst still a student at Keio University SFC, Japan, Kotaro co-founded Surroundings Co., Ltd., a company that proposes lifestyles of the near future through items such as furniture and stationery. He joined takram in 2007. He has conducted lectures and workshops at enterprises and universities on the dual themes of “Monozukuri” and “Monogatari” (the synchronicity of ideological structure and development processes) as expounded in his book Storyweaving. Kotaro has also participated in designing a wide range of digital user interfaces, interactive installations, etc., which have been exhibited in local and overseas galleries and museums.

In 2009, he was appointed as a design engineer in residence at Iaspis in Stockholm under the TWS Exchange Residency Program. One of his representative works, Furumai, was exhibited at the National Design Museum Triennale in Manhattan in 2010. He has received numerous awards, including the German red dot award for product design in 2009.

Kotaro Watanabe
Design Engineer, takram design engineering
Japan

Denis Weil is vice president, concept and design, at McDonald’s Corporation, responsible for optimizing the restaurants’ architecture, retail design and customer experience to maximize business growth and brand value. Prior, he honed his customer experience design skills in product development and brand management positions at Procter and Gamble and in an e-commerce business.

Denis likes to push the boundaries between design and business. He is an adjunct professor at IIT Institute of Design in Chicago, teaching classes in service design, and his viewpoints about the value of design for business have been published in ID magazine and BusinessWeek. He was recently named a 2010 Master of Design by Fast Company.

A native of Switzerland, Denis received his Master of Design in design planning from IIT Institute of Design and an MSc in engineering from the Swiss Federal Institute of Technology (ETH) in Zurich, Switzerland.

Denis Weil
Vice President, Concept and Design , McDonald's Corporation
USA

The dean of the Institute of Design, Illinois Institute of Technology, and the Steelcase/Robert C. Pew Professor of Design, Whitney focuses on ways to make technological innovations more humane, the shift from mass-production to flexible production, and the shift from national markets to markets that are both global and “markets of one.”

He has served on the juries for numerous award programmes, been a member of the White House Council on Design, and is a former president of the American Center for Design and editor of its Design Journal. He sits on several advisory boards in the US and overseas, is a trustee of the Global Heritage Fund, and consults and conducts executive workshops for numerous major corporations and organisations.

Whitney frequently speaks at major design conferences throughout the world, as well as other forums such as the China Daily CEO Summit. He is the principal investigator of several research projects at the Institute of Design.

Patrick Whitney
Dean, Institute of Design, Illinois Institute of Technology, Steelcase/Robert C. Pew Professor of Design
USA
Supporting Organizations
American Chamber of Commerce in Hong Kong
China International Design Industry Union
Consulate General of the Kingdom of the Netherlands
Department of Rehabilitation Sciences, The Hong Kong Polytechnic University
Design Council of Hong Kong, Federation of HK Industries
Federation of Hong Kong Industries
Friends of HKDC
Hong Kong Ambassadors of Design
Hong Kong Arts Centre
Hong Kong Art School
Hong Kong Association for Customer Service Excellence
Hong Kong Association for Promotion & Development of SMEs
Hong Kong Brand Development Council
Hong Kong Design Community
Hong Kong Design Maker Association
Hong Kong Designers Association
Hong Kong Electrical Appliances Manufacturers Association
Hong Kong Fashion Designers Association
Hong Kong Federation of Design Association
Hong Kong General Chamber of Commerce
Hong Kong Institute of Marketing
Hong Kong Interior Design Association
Hong Kong PHAB Association
Hong Kong Productivity Council
Hong Kong Retail Management Association
Hong Kong Science & Technology Parks Corporation
Hong Kong Trade Development Council
Hong Kong Young Industrialists Council
Industrial Designers Society of Hong Kong
Innovation Centre Denmark, Hong Kong
Institute of Active Ageing, Faculty of Health and Social Sciences, The Hong Kong Polytechnic University
Malaysia External Trade Development Corporation
Sau Po Centre on Ageing, The University of Hong Kong
School of Nursing, The Hong Kong Polytechnic University
Senior Citizen Home Safety Association
Shenzhen Industrial Design Profession Association
The Association of Accredited Advertising Agencies of Hong Kong
The British Council
The Chinese General Chamber of Commerce
The Chinese Manufacturers' Association of Hong Kong
The Hong Kong Council of Social Service
The Hong Kong General Chamber of Small and Medium Business
The Hong Kong Institute of Architects
The Hong Kong Joint Council for People with Disabilities
listed in alphabetical order, updated 15th June, 2012
General Info

General Enquiries:

Tel: +852 2522 8688
Email: kodw@hkdesigncentre.org

Programme Venue:

HOTEL ICON
17 Science Museum Road,
Tsimshatsui East,
Kowloon
• Workshop 1
Design in the Dark

09:30 - 13:30

Facilitator:
Roger Ball
PolyU, Hong Kong

What's it about?
First-ever organised workshops that integrate visually impaired experience with design practice application.

In this workshop, participants’ sense of sight is deprived, they will complete exhibition tours in simulated settings in absolute darkness. Through experiencing challenges encountered by the visually impaired, participants will learn to appreciate their lifestyle, their contribution to society, and based on such understanding, explore how design can create a better and barrier-free living environment for them.

Note: This workshop is not suitable for people with phobia in darkness

Who should attend?
Product/Industrial Designers
Management
Design Academics
Social Welfare Professional

(This workshop will take place in Dialogue in the Dark @ Mei Foo)

• Workshop 2
Design in the Dark

14:00 - 18:00

Facilitator:
Roger Ball
PolyU, Hong Kong

What's it about?
First-ever organised workshops that integrate visually impaired experience with design practice application.

In this workshop, participants’ sense of sight is deprived, they will complete exhibition tours in simulated settings in absolute darkness. Through experiencing challenges encountered by the visually impaired, participants will learn to appreciate their lifestyle, their contribution to society, and based on such understanding, explore how design can create a better and barrier-free living environment for them.

Note: This workshop is not suitable for people with phobia in darkness

Who should attend?
Product/Industrial Designers
Management
Design Academics
Social Welfare Professional

(This workshop will take place in Dialogue in the Dark @ Mei Foo)

• Workshop 3
Design in Silence

09:00 - 13:00

Facilitator:
Bill Chan, Kwok L Lee
HKDI, Hong Kong

What's it about?
First-ever organised workshops that integrate hearing impaired experience with design practice application.

With the aid of an acoustic-proof ear mask, participants will identify problems faced by the hearing impaired in various everyday scenarios, and appreciate how communication can be achieved without making a single utterance. The workshop will include an interactive session in which audience will express their feelings, and share their views on how design can steer the life of the less privileged into a more enjoyable path.

Who should attend?
Product/Industrial Designers
Management
Design Academics
Social Welfare Professional

(*this workshop will be conducted in Cantonese)

• Workshop 4
Design in Silence

14:00 - 18:00

Facilitator:
Bill Chan, Kwok L Lee
HKDI, Hong Kong

What's it about?
First-ever organised workshops that integrate hearing impaired experience with design practice application.

With the aid of an acoustic-proof ear mask, participants will identify problems faced by the hearing impaired in various everyday scenarios, and appreciate how communication can be achieved without making a single utterance. The workshop will include an interactive session in which audience will express their feelings, and share their views on how design can steer the life of the less privileged into a more enjoyable path.

Who should attend?
Product/Industrial Designers
Management
Design Academics
Social Welfare Professional

(*this workshop will be conducted in Cantonese)

• Workshop 5
A designerly approach to networked innovation

18:30 - 21:30

Host:
Cees de Bont
The Hong Kong Polytechnic University, HK
Katinka Bergema
Delft University, The Netherlands

What's it about?
Innovate like a group of designers

The workshop will present the various challenges of networked team collaboration and possible remedies offered by designerly approaches. It will serve as a starting point for discussing which approaches will solve which challenges of networked innovation.

Who should attend?
Industrial Designers
Management
CEO
Design Academics

• Workshop 6
Storyweaving and Design Engineering

09:00 - 13:30

Host:
Kotaro Watanabe
takram design engineering, Japan

What's it about?
Storyweaving and Design Engineering - conceptual and physical prototyping

This session introduces takram engineering’s new methodologies of “Storyweaving,” namely how one can prototype and share a 'concept' among larger organisations in a project, as well as material prototypes. It involves basic skill set of elevator pitch, idea convergence / divergence, team management beyond affiliations, motivation control etc.

Who should attend?
Product/Industrial Designers
Department Heads
Senior Management

• Workshop 7
Change Management Using Design Thinking

14:00 - 17:00

Host:
WORKZ
Denmark

What's it about?
Studies show that only one in three change initiatives succeed. You can have the perfect strategy and the perfect implementation plan, and still the initiative fails when it meets the reality of your organization.

Design thinking can help you rethink your market and business strategy, but it help you understand change as a process that requires a multitude of skills and perspectives and must be based in the reality and experience of those who will be affected.

In this workshop, Workz A/S will give an introduction to their perspective on change management and show how they have designed games, tools and processes for involvement in all phases of change processes.

We will address some of your business challenges using our tool for strategic analysis and exploration, SevenCs.

Who should attend?
CEOs
Senior Management
Design and Innovation Managers
Business Development Manager

• Workshop 8
Marketing Research and Analysis

18:00 - 21:30

Host:
Simon Tye
Ipsos, Asia Pacific, HK

Who should attend?
Brand Managers
Marketing Managers/Directors
Senior Management

• Workshop 9
Innovate with a matrix approach

09:00 - 12:30

Host:
Steven Kyffin
Northumbria University, UK

What's it about?
This workshop sets forth an alternative view that sees innovation as a network of options. Two tools - "The Innovation MATRIX" and "TO:DO:SO" will be introduced.

Through assignment and case study, Prof. Kyffin will share why the non-linear matrix of options is a key factor in bringing imaginative ideas effectively to the market.

Who should attend?
Product/Industrial Designers
Senior Management
Design Academics

• Workshop 10
Design for experience and well-being

14:00 - 17:00

Host:
Paul Hekkert
Delft University, The Netherlands

What's it about?
There is growing recognition of the emotional domain in product development. User's emotional relationship with their belongings are taken into consideration. This workshop brings you updated findings and technique with the current thinking in experience-driven design.

Who should attend?
Product/Industrial Designers
Senior Management
Design Academics

"jointly presented by IDK (Institute of Design Knowledge) and Delft University of Technology"

• Workshop 11
Design for Usability - Organization Understanding Usability

18:00 - 21:30

Host:
Daan van EijK
Delft University, The Netherlands

What's it about?
Everyone knows the frustrations that arise when setting up a new television or when trying to open the new high-tech RFID chip-enabled gym locker. These frustrations lead to consumer-anger, influence a company's financial performance and can make or break a brand. But how can designers or product developers prevent these frustrations and create usable products? In this workshop, a methodology for user-centred product development that is applicable in practice; the "envisioning use" technique, together with some successful case studies, will be introduced.

Who should attend?
Product/Industrial Designers
Senior Management
Design Academics

• Workshop 12
Business and Design - A People-centred Approach

14:00 - 17:00

Host:
Sean Donahue
Onny Eikhaug
Rama Gheerawo
Keiji Kawahara

What's it about?
Taking a much more human-centred, socially-driven approach, this workshop offers tools and techniques to understand people’s lifestyles and behaviour, coaching you through methods that can be used right away.

Who should attend?
Product/Industrial Designers
Senior Management
Design Academics
Social Welfare Professional

• Workshop 13
Mission Impossible

18:00 - 21:00

Host:
Sean Donahue
Onny Eikhaug
Rama Gheerawo
Keiji Kawahara

What's it about?
Can you use everyday designs?
This workshop offers the opportunity to understand the difficulties most people have with everyday designs and show how it leads to innovation. You will learn how to do 'empathic research', how to work with 'extreme users', and to test the effectiveness and inclusivity of your own ideas.

Who should attend?
Product/Industrial Designer
Senior Management
Design Academics
Social Welfare Professional

Katinka Bergema
Ph.D candidate, Delft University of Technology
The Netherlands

Katinka Bergema studied Industrial Design Engineering and got her master in Strategic Product Design at the Delft University in the Netherlands. She started a PhD in Delft in 2009 at the faculty of Industrial Design Engineering in Delft. In this research project she focuses on the collaboration in networked innovation teams. The joined teams with members from different companies collaborate to develop innovations and have to manage the different aspects of an innovation project. In her study she researches how a designerly approach is used to manage the different aspects in the early stages of the innovation project.

Andy Cargile
Research and Strategy Manager, Aviation Studio of Teague
former Director of User Experience, Microsoft Hardware
USA

Andy very recently joined Teague as the Research and Strategy Manager for the Aviation Studio. He and his team help Boeing define exceptional passenger experiences and the next generation of commercial airliners.

Prior to Teague, Andy was the Director of User Experience in the Hardware Group at Microsoft. He and his team were responsible for creating magical products that amplified Microsoft experiences at the interface between people and computers.

Over the past 20 years, he has worked in strategy, user research and interaction design in small startups, consultancies, large corporations and higher education. Andy thrives on helping to create products that solve meaningful needs and make a difference to people.

Andy has an MDes in human-centered communication from the Institute of Design at IIT, and an M.S. and B.S. in biology from Stanford University. He is married to his accomplished wife, Debbie. They have two wonderful children and two dogs.

Cees de Bont
Dean & Chair Professor Industrial Design, School of Design, The Hong Kong Polytechnic University
Hong Kong

Professor de Bont took up the deanship in the Faculty of Industrial Design Engineering of the Delft University of Technology (“TU Delft”) in the Netherlands since 2005 and moved to the School of Design of PolyU for the same position early 2012. Both institutions are ranked by the Business Week among the top design institutions around the world.

Professor de Bont has a good mix of academic and industrial experience. He started his academic career in 1993 as Assistant Professor of Economic Psychology at the University of Tilburg after his fulfillment of military obligations. He also acted as a consultant to the Philips Design in Eindhoven of the Netherlands where he earned substantial industrial experience and was exposed to frontline issues in global business. He was subsequently Head of Marketing Research and Strategy at Philips Domestic Appliances and Personal Care from 1997 to 2005 when he was responsible for generating and utilizing market information for the formulation of the strategy, R&D and marketing plan of Philips.

Professor de Bont’s research interests are in the areas of early concept testing of consumer acceptance, consumer behaviour, innovation adoption, and networked innovation. He is currently editing a book on advanced design methods for practitioners.

He received an MA in consumer psychology from Tilburg University (1987) and a PhD from Delft University of Technology (1992). He initiated and chaired a large cross-disciplinary research project for the creative industries in the Netherlands (CRISP) with the involvement of more than 60 public and private organizations. He is adjunct professor at Queensland University of Technology and he co-authored research papers in: Design Studies, Journal of Product Innovation Management, Journal of Retail and Journal of Economic Psychology.

Sean Donahue
Principal of Research, and Director of Research, the Art Center College of Design
USA

Sean Donahue is the Principal of Research, a Los Angeles-based design practice, as well as Director of Research for the Humanities and Design Sciences at the Art Center College of Design, where he launched Media Design Matters, a graduate degree track within the Graduate Media Design Program. His work consists of professional commissions, design advocacy education and publishing. In addition, his self-initiated research specialties range from media impact studies for city development to hybrid languages for low and no-vision communities.

Sean’s writings on media design, design research and social practice have been published internationally, and he has lectured and conducted workshops at Harvard, Cal Arts, IDEO, The Royal College of Art and North Carolina State University (where he was also the 2004 Designer-in-Residence). His works have been featured in the 2010 Cooper Hewitt Design Triennial – “Why Design Now?”; the 2011 California Design Biennial – “Action/Reaction”; The 2011 AIGA Design Educators Conference – “New Practices/New Contexts”; as well as in Metropolis Books Design as Advocacy and The Journal of Biomedical Informatics. Most recently, they have been acquired for inclusion in the Smithsonian’s Permanent Collection.

Onny Eikhaug
Programme Leader, Norwegian Design Council
Norway

Onny Eikhaug is pioneering the Norwegian Design Council's wide range of government-funded activities that promote inclusive design as an effective business tool for innovation. These focus on enabling the transfer of knowledge about this subject between designers, trade and industry. She also writes, publishes, and lectures in Norway and internationally, and she works closely with designers, the education sector, industries and the government on knowledge-transfer projects and mechanisms.

Onny has broad experience in international marketing, sales, product development and design management relating to personal products, ergonomic lighting, and contemporary furniture. She has worked internationally for companies such as Unilever and Luxo. She was formerly the managing director of a Norwegian graphic design company, and she holds an MBA from the Norwegian School of Economics and Business Administration.

Rama Gheerawo
Deputy Director, Helen Hamlyn Centre, Royal College of Art
UK

Talent behind socially and commercially beneficial inclusive designs

As deputy director of the Helen Hamlyn Centre for Design, the largest and longest-running centre for design research at the Royal College of Art in London, Gheerawo is committed to making design more socially relevant by involving users in the design process and recognising the potential innovation benefits that result.

The programme he leads has worked with over 100 business, voluntary sector and governmental partners around the world to deliver people-centred design projects for clients such as Toyota, GlaxoSmithKline, Intel and Samsung.

Gheerawo has a range of practical experience in the creative industry, and he writes, publishes, lectures and curates exhibitions on inclusive design for a variety of audiences.

Navroze Godrej
Director of Innovation, Godrej and Boyce Industries
India

Navroze Godrej gained his Bachelor’s degree in Mass Communication and French from Boston College in the USA, and he is currently pursuing a Master of Design degree at the Institute of Design, Illinois Institute of Technology, Chicago, USA. He joined Godrej and Boyce as Manager, Special Projects, in October, 2005, and he has since focused on new product development, marketing and communications. His early projects have included the Godrej “Brighter Living” rebranding initiative and the redesign of the retail experience at 60 home furniture showrooms across India. In 2007, he began to work on the company’s Disruptive Innovation initiatives, including chotuKool, a refrigerator for rural Indian markets.

Navroze regards innovation as the key factor for survival and success. He also believes the innovation process can be used to unlock large untapped markets, foster inclusive growth, and change work culture in a way that inspires people to do new and different things every day. This re-affirms his company’s commitment to the community and to delivering increasingly useful and valuable products and services.

Yu Guo
China

Yu Guo is CEO and Co-founder of Jiae, an online platform for creative professionals to collect and share ideas. He received his Bachelor of Arts degree in Industrial Design from Shanghai Jiao Tong University and his Master’s degree in Design Planning from the Institute of Design at the Illinois Institute of Technology in Chicago, USA. He is also currently a student in the joint EMBA program of Columbia Business School, London Business School and Hong Kong University Business School (2011-2013).

He began his career as a senior designer and consultant in several companies, including AOL/Netscape, eBay and PayPal, before joining Baidu as its Chief Designer and Director of User Experience Design in 2004.

Paul Hekkert
Professor, Department of Industrial Design Engineering, Delft University of Technology
The Netherlands

Paul Hekkert, PhD, is the Full Professor of Form Theory in the Faculty of Industrial Design Engineering at the Delft University of Technology, where he supervises a group carrying out research on our sensory perception and emotional experience of products. He recently received a major [VICI] grant from NWO – the Dutch Science Foundation – for a research project on a universal model of aesthetics [2011-2016].

Paul co-edited The Experience of Everyday Things [2004] and Product Experience [2008]. Together with a colleague designer, he has developed an interaction-centred design approach that is widely applied in both education and industry. A book about this, Vision in Design: a Guidebook for Innovators is also available. In addition, Paul is Co-founder and Chairman of the Design and Emotion Society [www.designandemotion.org], and he serves on the editorial boards of The Design Journal, Empirical Studies of the Arts, and the International Journal of Design.

Keiji Kawahara
President, KIDStudio Corporation; Executive Director, International Association for Universal Design; and Professor, Graduate School of Media and Design, Nagoya University of Arts and Sciences
Japan

Keiji Kawahara graduated from the Department of Industrial Design at the Kyushu Institute of Design [then Kyushu University] in Japan in 1975, and from the School of Industrial Design, Royal College of Art, in the UK in 1980. He has devoted himself to design for people with disabilities for nearly 30 years; and as a professional industrial designer and Founder of the KIDStudio Corporation he has sought to created human-centred products. Typical examples of Keiji’s work include a Clock for the Blind, Barrier-free Kitchen, ATM for the Blind, Meal Delivery Robot, Platform Safety System and Universal Design Mobile Phone [see: http://www.kidstudio.co.jp/].

                         

Keiji organized the International Conference for Universal Design in Yokohama in 2002, and founded the International Association for Universal Design in 2003. He was appointed as a Professor at Nagoya University of Arts and Sciences in 2006.

                         

Guillermo Krovblit
Co-founder, Peapod Labs
USA

Guillermom Krovblit is a co-founder of Peapod Labs, a business that aspires to redefine playful learning education in the new ecosystem of mobile devices. The company launched its first iPad and iPhone app—ABC Wildlife—in summer 2010. Peapod Labs leverages the Institute of Design’s iterative design process, “make to know”, in order to identify and analyze needs, synthesize, develop and test solutions. Before pursuing his design degree, Guillermo served as Operations and Business development manager for Lucent Technologies until July 2007. On May 14 2011, he received a Master in Design from the Institute of Design and an MBA degree from IIT's Stuart School of Business. Guillermo holds an undergraduate degree in electrical engineering. He is married to a wonderful woman, Eliana, and has a 2 months old beautiful daughter, Emma.

Steven Kyffin
Dean, School of Design, Northumbria University
UK

Steven Kyffin has spent 10 of the last 30 years in London design consultancies, 10 in academia and 10 in corporate design. He took up his present post in 2010, after serving as Master of Industrial Design at the Royal College of Art (RCA) in London. Earlier in his career, he undertook a wide range of assignments for several London-based design consultancies. He established his own design company in 1988 and became a part-time tutor at the RCA during the 1990s. In 1998, Steven joined Royal Philips Electronics in the Netherlands as Senior Director of Design Research and Innovation. In this position, he was responsible for the company’s worldwide design research. He also headed up its European Commission Research activities and the Philips Design University Relations Programme.

Steven received his Hons. Doc. in Civil Law from Northumbria University. He is a European Commission Research Program Reviewer, and he holds Adjunct Professorships at Hong Kong Polytechnic University and Southern Yangtze University in Wuxi, Shanghai. Until 2008, he was Chief Scientific Officer (Design Research) and a core member of the team driving the establishment of the Faculty of Industrial Design at the Technical University of Eindhoven, The Netherlands.


image ©: Philips Design

Anijo Mathew
Professor, Institute of Design, Illinois Institute of Technology
USA

Anijo Punnen Mathew is an assistant professor at IIT Institute of Design. His research interests’ fall within two broad categories: a scholarship of pedagogy—developing strategies for companies to adapt and change as we move from an industrial economy into an information economy, and a scholarship of research—evaluating new semantic appropriations of place as enabled by new technology and media convergence.

Anijo has a Master of Design Studies (MDesS) from Harvard University’s Graduate School of Design and a professional Bachelor of Architecture (BArch) from Birla Institute of Technology, Mesra, Ranchi (India). At ID he teaches interaction design and communication design workshops and courses.

In 2007 the Architectural Research Centers Consortium (ARCC) selected Anijo as their New Researcher of the Year for 2006-07. His research has led to experience design for the City of Chicago’s 2012 cultural plan. He has served as a design chair for CHI 2009 and 2010, the premier conference of ACM SIGCHI, and on the board of directors of the ACADIA. He currently serves on the Digital Task Force of the Chicago Architecture Foundation (CAF) and is a member of the Placemaking Advisory Board of the Chicago Loop Alliance. He has consulted with and/or conducted research for the City of Chicago, Hyatt, Chicago Public Schools, Chicago Tribune, Broadway in Chicago, Chicago Artists Coalition, and the Chicago Architecture Foundation etc.

Simon Tye
Executive Director, Ipsos Asia Pacific
Hong Kong

Simon Tye has spent over 15 years in consumer research and marketing, he is an expert in understanding the affluent segments in Asia with specialization in the Luxury Industry, Banking/ Finance, Hospitality, Airlines and Automotive; some of his noted clients are: LVMH, HSBC, China Construction Bank, BMW and InterContinental Hotel Group. Branding, advertising tracking, brand positioning, competitive analysis of brands and products, evaluating customer satisfaction with services and quality, consumer segmentation, distribution, channel development and product testing research are all Tye's meritorious specializations.

Ipsos is one of the advanced research companies in the world, and the only global market research company that is owned and operated by professional market researchers; the company's specialisations are served by six global brands recognized in all major markets: Ipsos ASI (The Advertising Research Specialists), Ipsos Marketing (The Innovation and Brand Research Specialists), Ipsos MediaCT (The Media, Content and Technology Research Specialists), Ipsos Public Affairs (The Social Research and Corporate Reputation Specialists), Ipsos Loyalty (The Customer and Employee Research Specialists) and Ipsos Observer (The Survey Management, Data Collection and Delivery Specialists). The Ipsos experts precisely master consumer's expectation, motive and wish through thorough study of the fine distinction between individuals; devote to providing different industries the behavior trend of consumers of high quality and with increment potential.

Daan van Eijk
Chair Professor "Applied Ergonomics and Design", Faculty of Industrial Design Engineering, Delft University of Technology
The Netherlands

Daan van Eijk (1961) is chair professor ‘Applied Ergonomics and Design’ at the Faculty of Industrial Design Engineering at Delft University of Technology since 2004. He has gained extensive experience within the field of Industrial Design through 15 years of professional practice. While a multidisciplinary approach is central to him, his perspective is almost always from the point of usage and the user. He has a great deal of experience with the application of ergonomic knowledge in design projects, and the analysis and evaluation of the product in use.

He is leading the Dutch ‘Design for Usability’ research project and the European ‘Living Lab’ design study. His specific fields of interests are Design Methodology, Cultural Diversity and Sustainability.

Over the last ten years Prof. Daan van Eijk has been a regular visitor to China. In this period he has built up intensive relations with the Hong Kong PolyU School of Design.

Kotaro Watanabe
Design Engineer, takram design engineering
Japan

Whilst still a student at Keio University SFC, Japan, Kotaro co-founded Surroundings Co., Ltd., a company that proposes lifestyles of the near future through items such as furniture and stationery. He joined takram in 2007. He has conducted lectures and workshops at enterprises and universities on the dual themes of “Monozukuri” and “Monogatari” (the synchronicity of ideological structure and development processes) as expounded in his book Storyweaving. Kotaro has also participated in designing a wide range of digital user interfaces, interactive installations, etc., which have been exhibited in local and overseas galleries and museums.

In 2009, he was appointed as a design engineer in residence at Iaspis in Stockholm under the TWS Exchange Residency Program. One of his representative works, Furumai, was exhibited at the National Design Museum Triennale in Manhattan in 2010. He has received numerous awards, including the German red dot award for product design in 2009.

Denis Weil
Vice President, Concept and Design , McDonald's Corporation
USA

Denis Weil is vice president, concept and design, at McDonald’s Corporation, responsible for optimizing the restaurants’ architecture, retail design and customer experience to maximize business growth and brand value. Prior, he honed his customer experience design skills in product development and brand management positions at Procter and Gamble and in an e-commerce business.

Denis likes to push the boundaries between design and business. He is an adjunct professor at IIT Institute of Design in Chicago, teaching classes in service design, and his viewpoints about the value of design for business have been published in ID magazine and BusinessWeek. He was recently named a 2010 Master of Design by Fast Company.

A native of Switzerland, Denis received his Master of Design in design planning from IIT Institute of Design and an MSc in engineering from the Swiss Federal Institute of Technology (ETH) in Zurich, Switzerland.

Patrick Whitney
Dean, Institute of Design, Illinois Institute of Technology, Steelcase/Robert C. Pew Professor of Design
USA

The dean of the Institute of Design, Illinois Institute of Technology, and the Steelcase/Robert C. Pew Professor of Design, Whitney focuses on ways to make technological innovations more humane, the shift from mass-production to flexible production, and the shift from national markets to markets that are both global and “markets of one.”

He has served on the juries for numerous award programmes, been a member of the White House Council on Design, and is a former president of the American Center for Design and editor of its Design Journal. He sits on several advisory boards in the US and overseas, is a trustee of the Global Heritage Fund, and consults and conducts executive workshops for numerous major corporations and organisations.

Whitney frequently speaks at major design conferences throughout the world, as well as other forums such as the China Daily CEO Summit. He is the principal investigator of several research projects at the Institute of Design.

Anders Skovgaard-Petersen
Senior Designer & Partner, WORKZ
Denmark

Anders Skovgaard-Petersen is a senior designer and Partner in Workz. He works as a design consultant and lead designer on custom jobs for outside clients as well as Workz internal product development.

Anders specializes in serious game design, interaction design and service design. He is skilled in designing coherent structures for users to navigate with a specific result in mind. He has designed a number of award-winning learning games and process tools for Workz and elsewhere.

Before joining Workz, he worked for a decade in Denmark’s largest media company as a concept developer and interaction designer working with interactive television, web communities and games.

Anders holds a master degree in design and communication as well as a bachelor in medieval history.

Michael Thomsen
Director of Development &Innovation & Partner, WORKZ
Denmark

Michael Thomsen holds a Master’s degree in Computer Science and Mathematics from Arhus University and a PhD in Media Sciences from Aalborg University, both in Denmark. He began his career as a programmer and systems consultant in 1978, and he joined the Lego Group in 1991. At Lego, he worked in various technology-related product development functions – first as a producer, and later for three years as Manager of the Lego Futura Boston Branch and liaison with the MIT Media Lab, and from 1996 as Director, Software R&D, in SPU Darwin and Lego Media.

In 1999, Michael left the Lego Group to join the Interactive Institute in Sweden as Research Director, where he sought to coordinate 140 highly creative and different researchers exploring the future of digital media. In 2005, he became a partner of Zentropa Workz, and he is now Director of Development in Workz A/S.

Richard Kelly
Managing Director, IDEO Asia Pacific
China

Based in Shanghai, Richard's role is to work with clients to identify, create and realize new opportunities, and build innovation capabilities. Clients range from large multi-national companies, such as Coca-Cola and Samsung, to local Chinese companies like Huawei, CP Group and Suntech. He is also a council member of the first board committee of College of Design and Innovation at Tongji University and part of the organizing team for TEDx Shanghai.

Richard speaks and comments regularly on innovation and design issues and has been invited to speak at the China-U.S. Innovation Dialogue held under the framework of China-U.S. Joint Commission of Science and Technology Cooperation. In addition, he has spoken at the World Economic Forum in China, Skoll World Forum in the UK, China Entrepreneur Club Annual Summit, China Green Summit, Hong Kong Business of Design Week, CleanTech Forum and TEDx Taipei.

Jackey Sze
Senior Director of Business Development, McDonald’s Restaurants (Hong Kong) Limited
Hong Kong

Jackey Sze is Senior Director of Business Development of McDonald’s Restaurants (Hong Kong) Limited, responsible for spearheading the company’s restaurant development to ensure long-term profitability and best returns.

Since joining McDonald's in May 2009, Jackey has successfully expanded the company's network to an unprecedented scale by opening nearly 40 new restaurants. As part of McDonald’s commitment to deliver an enjoyable dining experience to customers, Jackey has also rebranded 75 restaurants with contemporary design and upgraded facilities to enhance the overall restaurant ambiance.

With close to 15 years of solid experience in the retail industry, Jackey has proved her expertise and leadership in strategic planning, asset management, as well as market analysis which are all essential driving factors of McDonald's success.

Jackey's contribution is well recognized – she was honored with the acclaimed internal award, the "Presidents’ Award", by McDonald's CEO in 2011. Furthermore, under her leadership, her department was honored with the "Award of Excellence" in 2010.

Jackey holds a Bachelor’s Degree in Economics from The University of Hong Kong.

Roger Ball
Professor, School of Design, The Hong Kong Polytechnic University
Hong Kong

Roger Ball has been crafting iconic sports products since 1983 for Burton Snowboards, Fisher Price, Cooper Canada, Itech Sports, Brine Lacrosse, Bell Helmets and Nike. During his 20-year teaching career, he has led design studios in North America, Asia and Europe.

Roger is a Professor of Product Design at The Hong Kong Polytechnic University where he is the Program Leader for the Masters of Design (Practices) and Leader of the Asian Ergonomic Lab. He holds a PhD in Ergonomics from TUDeflt University in the Netherlands.

His award winning 3D anthropometric study, SizeChina, has created the first-ever digital database of Chinese head and face shapes, driving revolutionary developments in wide range of products for the Asian market.

His new book "DesignDirect – how to start your own micro brand" shows designers how to create their own personal brands. It is available in Hong Kong at Page One, Swindon Books and as an ebook on Amazon.

Darlene Lee
Managing Director, Ipsos Asia Pacific
Hong Kong

Darlene has over 20 years' experience of building and leading world class teams across Greater China markets. She has led several start up initiatives as well as overseen successful mergers and acquisitions both in Asia and in the US.

She has extensive knowledge of branding and research in China and the Far East through her work with TNS Taiwan, Netvalue Ltd, Simmons Market Research Bureau, Experian (where she was VP of Strategic Initiatives) and LogicLab where she was VP of marketing and operations.

Darlene’s sector specialities are luxury goods, retail, hotels, airlines, tobacco and alcohol. She is based in Hong Kong and has published a number of papers and several features articles for publications around the globe.

Lee Kwok Lang
Assistant Professor, Faculty of Design, The Technological and Higher Education Institute of Hong Kong
Hong Kong

Lee Kwok Lang is Assistant Professor of The Technological and Higher Education Institute of Hong Kong where he teaches design studio, cultural studies, materials and production technologies. Prior to his current employment, Lee has exposed himself to the field of design by serving both the commercial and educational sector for some 20 years, specializing in product and industrial design.

Lee graduated in industrial design from the City of Birmingham Polytechnic, and subsequently obtained a Master of Design degree from the Hong Kong Polytechnic University. His research expertise lies in the area of material technology on product aesthetics, surface finishing technology, as well as social and economic dynamics in Design.

Bill Chan
Course Leader, Hong Kong Design Institute
Hong Kong

Mr. Bill Silent Chan is the course leader of Higher Diploma in Jewellery Design and Higher Diploma in Timepiece and Lifestyle Product Design in the department of Product & Interior Design at Hong Kong Design Institute. His profession experiences include the positions from designer to design & project manager in various industries such as furniture, fitness equipment, entertainment electronics, electric appliances, ….

Starting his career in design education from 2005, he has established & led several student projects & industry collaborations successfully and being interviewed & consulted by media frequently in recent years. He has further developed & extended the profession through attended a Master’s summer program at Domus Academy in 2009.

His supervision in academic design projects have received international or regional design awards during his teaching in HKDI, including, to name a few, red dot award: design concept 2011, HK Watch & Clock Competition, Electric Appliance Competition and International Footwear Design Competition. Having Bill’s facilitating, his student “Tse Yan Lamb” won the grand prize (student group) on Young Design Talent Award in 2011