MY FASHION DESIGN COMPANY
MY FASHION DESIGN COMPANY was founded in HONG KONG by Mountain Yam in July 2011. Yam began his fashion career in 2007 after earned a Master Degree in Fashion from The Hong Kong Polytechnic University. Yam spent two years and a half at the highest levels of International fashion as a designer at COCOMOJO and two years in ANTEPRIMA before starting his own label. The fashion label 112 mountainyam was launched in October 2011 and the collection has expanded to include womenswear, menswear and handbags in 2012.
112 mountainyam is Mountain Yam’s personal vision of what a contemporary, sophisticated and independent woman wants in her wardrobe. It is an intimate and emotional expression of the designer’s sense in fashion, one that explores the contradictions and dualities inherent in each woman. 112 mountainyam celebrates a sense of freedom, which defies sartorial conventions and offers a unique on modern chic.
112 mountainyam’s signature style is defines by a subtle play between cutting, draping, tailored pieces and soft, fluid feminine shapes in sensual, printed fabrics often enhanced by detailed mixtures. The line focuses on the highest level of functionality and commercial detailing. It is the designer’s ability to project subtle techniques into the world of causal wear fashion, which makes the collection exceptionally desirable.