7+1 programme


Co-organised by Hong Kong Design Centre and Centre for Entrepreneurship of the Chinese University of Hong Kong since 2008, the 10th “7+1 Entrepreneurship for Design & Creative Business Certificate Programme” (nicknamed “7+1”) will run this summer, from 29 June - 17 August, again.

In an era of Artificial Intelligence, Big Data, and ubiquitous network connectivity, every one of us have to experience new ways to interact with smart products, services, and systems which transform the way we experience and connect to the world. This is what every major first tier city in the world, including Hong Kong, is going through to become “smart”. At the same time, the new Guangdong-Hong Kong-Macao Big Bay Area strategy issued by the PRC’s National Development and Reform Commission, Ministry of Foreign Affairs, and Ministry of Commerce have heralded the coming of age of a new Pearl River Delta region — an emerging global powerhouse for technological innovation, cultural development, and economic growth. The combined global and regional trends have created tremendous opportunities as well as threats for Hong Kong design /creative professionals and practitioners, and they have to redefine their roles and strategies in the upcoming business landscape to stay competitive.

Fostering design entrepreneurship by blending User Experience (UX), technology, and business model to innovate is what makes our training program unique and well received in the past 9 editions. The 10th “7+1” will be taught by experienced instructor with deep understanding and hands-on- experience on the subjects, complemented with guest speakers from a wide spectrum of fields and a short study trip to a designated city in the Pearl River Delta. The programme will provide you with the management skills, resources and insights that a design and creative business needs to chart for profitability and growth in the coming decade in one of the most vibrant regions in the world.

Please click here to download the 7+1 programme details.

Who Should Attend

  • Locally trained designers and creative professionals with own businesses/planning to have their own businesses
  • Entrepreneurial individuals who work for corporations/are interested in design and creative business opportunities in the Pearl River Delta region

Course Content

Module 1 @ DIP Wong Chuk Hang Centre

Current Landscape of the Creative Industries and Business Ecosystem in Hong Kong, Mainland China and Beyond

A summary of the trends and changes caused by the mobile internet and the potential of Industry 4.0 and data-driven product and service design.

Guest Speaker: Mr. Keith Ho, Independent Trans-media Author/Producer

Module 2@DIP Wong Chuk Hang Centre

Customer Development in Search of Product-Market Fit

How to apply User Experience (UX), Technology, and Business Model Thinking to find a niche segment for early market acceptance and customer adoption.

Guest Speaker: Ms. Mandy Tsang, Founder & Director, eMotionLab Limited

Module 3@DIP Wong Chuk Hang Centre

Market Positioning for Communicating a Sustainable Brand

Using stakeholder and business ecosystem analysis for developing a communication campaign via content strategy, social media and data analytics. Issues on Intellectual Property including copyright, trademark, and domain name registration will also be addressed in this module.

Guest Speaker: Ms. Mei Yi Cheung, Founder and Designer, WHOSTHATshop

Module 4@DIP Wong Chuk Hang Centre

Design Business Models in the New Age

Product and service design opportunities from the Internet. Examine and discuss disruptive and evolving business models that re-shape and expand economy and industries.

Guest Speaker: Ms. Venus Lee, Chief Executive Officer, Ablaze

Study Visit

Study Visit to Pearl River Delta

Provide valuable insights into the current development of Pearl River Delta through 2 days study trip to Zhuhai, Henggin and Macau

Module 5@DIP CITA Centre

Building Interdisciplinary Team in a Network World

Discuss threats and opportunities. Explore the challenges and issues in an outsourced world linked through the Internet.

Guest Speaker: Mr. Keith Li, Co-founder & Chief Executive Officer, Innopage Limited

Module 6@DIP CITA Centre

Financial Matters for Design Business

Pricing, costing and break-even analysis for a design business.

Guest Speaker: Mr. Jeff Tsui, Founder & Chief Executive Officer, Chinetek Intelligence Company Limited

Module 7@DIP CITA Centre

Building Business Infrastructure by Leveraging Technology

Use of Project Management systems, including Invoicing, Inventory, Financial Accounting, Customer Relationship Management (CRM), E-Commerce, and Point of sale (POS) systems for achieving the business bottom-line.

Guest Speaker: Ms. Viola Pak, Founder and Branding Strategist, Eggshell Creative Consultancy

Course Arrangement


29 June – 17 August 2017 (Study Trip to Pearl River Delta on 27-28 July)


6:30pm – 9:30pm


Module 1-4: DIP Wong Chuk Hang Centre(10/F, 41 Heung Yip Road, Wong Chuk Hang, Hong Kong) Module 5-8: DIP CITA Centre (6/F, CITA Kowloon Bay Training Centre, 63 Tai Yip Street, Kowloon Bay, Kowloon)

Course Presenter

Prof. Bernard Suen, Project Director, CUHK Center for Entrepreneurship, and renowned designers and entrepreneurs will be invited for sharing

Language of Instruction

Cantonese as language of instruction, with English and Chinese teaching materials

Application Methods


Please submit the completed application form together with fee (By Cross Cheque/ATM Slip/Cash) to Hong Kong Design Centre by post, email or in person** on or before 5 p.m. on 31 May 2017 (Wednesday). Please state “7+1 Entrepreneurship for Design & Creative Business” on the envelope / as the subject.

By Crossed Cheque
Cross cheque should be made payable to “Hong Kong Design Centre Ltd.”

By ATM Transfer (Please email or post the ATM Slip (Copy) to Ms Lydia CHENG)

Bank Name
Hang Seng Bank Ltd.
Account Number 
Account Name Hong Kong Design Centre Ltd.

By Cash
Only applicable to enrollment made in person** at the Hong Kong Design Centre
**Office Hours: Monday to Friday : 9:00am – 12:30pm, 1:30pm – 6:00pm, Closed on Saturdays, Sundays and Public Holidays.

Programme Leaflet


Application Form


Deadline for Enrollment and Payment

5PM, 31.5.2017 (Wednesday )

Enrollment Fee

Standard Rate: HK$9.000

Friends of HKDC’s Rate: HK$7,200

For FOHKDC information and application form, please click here

Inclusive of tuition fee, transportation and meals of the study visit to Pearl River Delta

Certificate of Attendance

Participants who attain 75% attendance rate will be awarded a Certificate of Attendance


Tel: 3793 8410 (Ms. Lydia Cheng )
Email: lydia.cheng@hkdesigncentre.org

Registration Now