Introduction
Co-organised by Hong Kong Design Centre and Centre for Entrepreneurship of the Chinese University of Hong Kong since 2008, the 11th “7+1 Entrepreneurship for Design & Creative Business Certificate Programme” (nicknamed “7+1”) will run this summer, from 28 June - 16 August, again.
In an era of Artificial Intelligence, Big Data, and ubiquitous network connectivity, every one of us have to experience new ways to interact with smart products, services, and systems which transform the way we experience and connect to the world. This is what every major first tier city in the world, including Hong Kong, is going through to become “smart”. At the same time, the new Guangdong-Hong Kong-Macao Big Bay Area strategy issued by the PRC’s National Development and Reform Commission, Ministry of Foreign Affairs, and Ministry of Commerce have heralded the coming of age of a new Pearl River Delta region an emerging global powerhouse for technological innovation, cultural development, and economic growth. The combined global and regional trends have created tremendous opportunities as well as threats for Hong Kong design /creative professionals and practitioners, and they have to redefine their roles and strategies in the upcoming business landscape to stay competitive.
Fostering design entrepreneurship by blending User Experience (UX), technology, and business model to innovate is what makes our training program unique and well received in the past 10 editions. The 11th “7+1” will be taught by experienced instructor with deep understanding and hands-on- experience on the subjects, complemented with guest speakers from a wide spectrum of fields and a short study trip to a designated city in the Pearl River Delta. The programme will provide you with the management skills, resources and insights that a design and creative business needs to chart for profitability and growth in the coming decade in one of the most vibrant regions in the world.
Who Should Attend
- Locally trained designers and creative professionals with own businesses/planning to have their own businesses
- Entrepreneurial individuals who work for corporations/are interested in design and creative business opportunities in the Pearl River Delta region
Course Content
Module 1 @ DIP CITA Centre
Current Landscape of the Creative Industries and Business Ecosystem in Hong Kong, PRC, and Beyond
With special emphasis on the threats and opportunities brought about by competition between U.S. and China, technological disruption, and regional economics development.
Module 2 @ DIP CITA Centre
Customer Development with Design Thinking and Lean Startup Methods
Alignment of customer and business needs through pursuing product-market fit in developing a sustainable venture amidst the current wave of digital transformation
Module 3 @ DIP CITA Centre
Market Positioning
Market, competitor, and business ecosystem analysis for developing a competitive niche dominated by business platforms
Study trip
Study trip to Pearl River Delta
A study trip to select cities in Pearl River Delta to explore business potentials unleashed by the Greater Bay Area initiative for the creative and design sectors
Module 4 @ DIP Wong Chuk Hang Centre
New Business Models in the Disrupted Technological Age
Product and service design opportunities created by current trends in artificial intelligence, Blockchain, cloud computing, and big data. Examine and discuss disruptive and evolving business models that reshape and expand economy and industries
Module 5 @ DIP Wong Chuk Hang Centre
Building InterdisciplinaryTeam in a Network World
Explore the challenges and issues in an outsourced world linked through the Internet—-how interdisciplinary knowledge is reshaping competition
Module 6 @ DIP Wong Chuk Hang Centre
Financial Matters for Design Business
Metrics for fund raising, costing and break-even analysis for design services and product businesses
Module 7 @ DIP Wong Chuk Hang Centre
Building Business Infrastructure by Leveraging Technology
Use of cloud-based project management, billing, customer relationship management, and e-commerce platforms for streamlining operations and aggregating business data.
Course Arrangement
Schedule
28 June – 16 August 2018 (Study Trip to Pearl River Delta on 19-20 July)
Time
6:30pm – 9:30pm
Venue
Module 1-3: DIP CITA Centre (6/F, CITA Kowloon Bay Training Centre, 63 Tai Yip Street, Kowloon Bay, Kowloon) | Module 4-7: DIP Wong Chuk Hang Centre (10/F, 41 Heung Yip Road, Wong Chuk Hang, Hong Kong)
Course Presenter
Prof. Bernard Suen, Project Director, CUHK Center for Entrepreneurship, and renowned designers and entrepreneurs will be invited for sharing
Language of Instruction
Cantonese as language of instruction, with English and Chinese teaching materials
Application Methods
Enrollment
Please submit the completed application form together with fee (By Cross Cheque/ATM Slip) to Hong Kong Design Centre Design Incubation Programme by post or email on or before 5 p.m. on 15 June 2018 (Friday). Please state “7+1 Entrepreneurship for Design & Creative Business” on the envelope / as the subject.
By Crossed Cheque
Cross cheque should be made payable to “Hong Kong Design Centre Ltd.”
By ATM Transfer
Please email (dip@hkdesigncentre.org) the transaction record to Hong Kong Design Centre Design Incubation Programme (Attn: Joey Yip)
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Bank Name
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Hang Seng Bank Ltd. |
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Account Number
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024-378-094189-668 |
| Account Name | Hong Kong Design Centre Ltd. |
Application Form
Deadline for Enrollment and Payment
5PM, 15. June .2018 (Friday )
Enrollment Fee
Standard Rate: HK$9.000
Friends of HKDC’s Rate: HK$7,200
For FOHKDC information and application form, please click here
Certificate of Attendance
Participants who attain 75% attendance rate will be awarded a Certificate of Attendance
Enquiry
Design Incubation Programme, Hong Kong Design Centre
6/F, CITA Kowloon Bay Training Centre, 63 Tai Yip Street, Kowloon Bay, Kowloon
Tel: 3793 8418
Email: dip@hkdesigncentre.org