Raphaël van Amerongen holds a M.Sc in Architecture at Delft University of Technology, and a BA in Building Engineering at Rotterdam University, the Netherlands. Raphaël started his ASWA Architecture & Design Studio in 1977. He joined Merkx+Girod Architecture and Interior Design Studio in Amsterdam as CEO In 1999.

From 1977 until 2007 he was working for the Willem de Kooning Academy for Art, Media & Design, Rotterdam University, 20 years staff member BA Interior Architecture, last 10 years course director MA Retail & Interior Design, accredited by Plymouth University since 2000.

Raphaël is working for the School of Executive Education of Delft University of Technology since 2007, nowadays as course director of the Executive Master Degree course on Retail Design & Management.

Haruhiko Asai is the product designer and Professor, School of Art and Design, Meisei University, Japan. Born in 1954 in Aichi Prefecture. Graduated from Musashino Art University. After working for the Dynamic Design Division at GK Industrial design Institute, he traveled one year and a half around the world to extend his knowledge. After returning to Japan, he worked actively as a freelance designer. He has been involved in a wide range of product design from items for everyday living for MUJI to medical equipment and automobile-related goods. Recently he has been concentrating on eco-design research and product development as well as his activity to promote ecological thinking. Leader of JIDA’s (Japan Industrial Designers’ Association) Study Group on Ecology Design. Has won numerous design awards, including an iF Best of Category Award for Ecology Design (Germany), and Good Design Awards (Japan). Every year since 2003, he has been holding the Eco-Design Exhibition under JIDA at Living Design Center OZONE, and since 2004 he has also been holding the Eco Design Workshop for students. He has also been involved in many activities such as delivering lectures and organizing eco-design workshops both in Japan and abroad.

As a Managing Director and Creative Director of Raison d’Etre, Anna has become the guiding light for an ever-growing company of globally-placed professionals in world renowned spas such as Amanpuri, Taj Exotica Mauritius with the Taj Spa concept created by Raison d’Etre, Four Seasons Qatar, Capella Singapore, Atlantis the Palm and many more. From initial contractual negotiations, to creating concepts and designs that places the spa apart, her grasp of every aspect of spas has earned her a deserved reputation as a Master of Spa.

Raison d’Etre has specialized in individualizing the spa for the hotel, creating something truly unique, with that special feel only to be found at this exact place. Raison d’Etre has recently opened their first own spa Raison d’Etre Spa at the Grand Hotel, Stockholm, Sweden. Anna is now or has been working with companies such as Four Seasons, Amanresorts, One & Only, Kerzner, Capella Hotels and Taj Hotels, designing, conceptualizing and operating spas in over 30 countries.

A former hotel manager and tourism industry consultant, Prof. Kaye Chon (Ph.D., CHE, FIH) is Chair Professor and Director of the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, a position which he has assumed since year 2000. Under Prof. Chon’s leadership, the School has arisen as one of the world’s leading institutions in hospitality and tourism management. In 2009, the School was ranked no. 2 in the global ranking of hospitality and tourism schools based on research and scholarship.

Prof. Chon was previously Professor and Director of Research and Director of Tourism Industry Institute at the University of Houston’s Conrad N. Hilton College in the United States.

Prof. Chon is a graduate of the University of Maryland (AA), Georgia State University (BSc), University of Nevada, Las Vegas (MSc), and Virginia Tech (Ph.D.).

A frequent speaker at international conferences, Prof. Chon has published over 200 papers in international journals and professional publications and has authored or edited eight books.

One of his textbooks Welcome to Hospitality: an Introduction has been adopted as a textbook in more than 100 hospitality and tourism schools worldwide. He is currently the Chief Editor of the Journal of Travel & Tourism Marketing and the Asia Pacific Journal of Tourism Research.

Prof. Chon is recognized internationally for his research, scholarship and academic leadership in the areas of Hospitality Management, Hospitality and Tourism Marketing and Convention Tourism. Throughout his career, he has presented lectures, seminars and speeches in more than 50 countries across all continents of the world.

In his university teaching that spans over 25 years, Prof. Chon twice received “Teaching Excellence Award” and four times received “Research Excellence Award,” including the John Wiley & Sons Award and Howard B. Meek Award from International CHRIE, Martin Oppermann Memorial Award from the International Society of Travel & Tourism Educators (ISTTE), Michael D. Olsen Award from the University of Delaware, and Founders Award in Research from Purdue University and the University of South Carolina, all for his lifetime contribution to scholarship and research in tourism/hospitality. In 2003, he received the prestigious FTA Hospitality Humanitarian Leadership Award from Fred Tibbitts and Associates of New York for his leadership and community services in global hospitality industry development. In 2003, he was also recognized by his alma mater Georgia State University as the “Most Outstanding Alumni in 30 Years.”

Prof. Chon is the past Chairman of the International Society of Travel & Tourism Educators and currently member of the United Nations World Tourism Organization’s Education Council Steering Committee and Chairman of Pacific Asia Travel Association Education and Training Committee.

He has been listed in Who’s Who In The World.

Henri Christiaans is a psychologist with a PhD in industrial design engineering. His current position is associate professor at Delft University of Technology, School of Industrial design Engineering. He is head of the Master Programme Integrated Product Design. Besides, he is a visiting professor at the Technical University of Lisbon, faculty of Architecture. For many years he has conducted research in creativity, design processes, information processing and cognitive ergonomics. He published books on creativity in design, on design thinking and on research methods. Cultural diversity is one of his current research topics, an area that links the foregoing research activities. He has done several innovation projects in Southern Europe, Africa and South-America. He is editor-in-chief of the Journal of Design Research (www.inderscience.com/jdr).

Richard trained as an architect at the Bartlett School, University College London and joined Conran & Partners in 1984. He became Director of Architecture in 1993 and Managing Director in 1999.

Richard was project architect for the Design Museum in London and project director for the Addison Wesley Longman office headquarters; a building recognised in the UK as a leader in the field of environmental design.

Richard has extensive hospitality experience and has overseen the design and implementation of Conran Restaurants around the world including Bridgemarket in New York and two restaurants in Tokyo.

Richard has lead Conran & Partners work in Asia since 1994 with completed projects including Roppongi Hills and Niki Club in Japan. He is currently leading a 260,000m² mixed-use development in Tokyo as well as restaurant and private dining club projects in Hong Kong.

Rodney Fitch, founded his design consultancy, Fitch, in 1972. He exited the consultancy at the end of 2009 to concentrate on a more specialist approach.

During a distinguished career in design, Rodney has also been active in the development of design education and the arts in the UK. He is a Senior Governor of the University of the Arts, London, helping to manage Europe’s largest collegiate university of the arts and he has served as a member of the Design Council, the Council of the Royal College of Art and as a past President of the Designers and Art Directors Association and of the Chartered Society of Designers. He has been a trustee of the Victoria & Albert Museum and is now Chairman of V & A Enterprises, the museum’s commercial business. He was awarded a CBE in 1990 for his influence on the British design industry.

Outside of the UK he had the honour in 2005 to be inducted into the Legion of Honor and Hall of Fame of the Design Institute of America, whilst in Holland, he supervises an MA course in Retail Design at the Hoegeschool Academy, part of the University of Rotterdam and is also Professor of Retail Design at Delft University.

For over 30 years the Fitch agency has led the international design industry, working for clients all over the world on a broad portfolio of multi-disciplinary projects ranging from brand communications and brand strategy, to live events, retail, industrial design and fashion and style trends. In particular Rodney Fitch’s work delivering ‘consumer experience’ in the retail environment is acknowledged the world over. Projects range across all the retail sectors; from food and fashion, to phones and financial services; from the planning of shopping malls to merchandising and duty free. Tesco, Harrods, Walmart, Vodafone, Best Buy, Dell and Nokia are clients in Europe and the US.

He first worked in Hong Kong some 16 years ago and went on to work across the Asian retail sector with clients in China, The Philippines, Indonesia, Thailand and Singapore that include: Park’n Shop, Watsons, HSBC, Swire, Matahari and Central.

Recently Rodney has a growing presence in the emerging BRIC markets, particularly in India where he is helping to develop the organised retail sector in India for both global and national brands.

Rama Gheerawo joined the Royal College of Art Helen Hamlyn Centre at its inception in 1999 and is now its Deputy Director. He leads a programme working closely with business partners to deliver people-centred and inclusive design projects. Clients have included Toyota, GlaxoSmithKline, Intel and Samsung and over 100 projects have been completed with businesses, voluntary sector and government organisations from across the globe. Rama has a range of practical experience in the creative industry and writes, publishes, lectures and curates exhibitions on inclusive design for a variety of audiences. He is committed to making design more socially relevant and recognising the potential innovation benefits that result. Rama’s key areas of expertise include transport, technology and independent living. He also focuses on the development of core methods for designers and effective knowledge transfer to business. His work has gained international recognition and he regularly advises industry, designers, academics and government on inclusive design.

Currently, David Gresham is the Vice President of Business Development for Material ConneXion.

Prior to taking this position, Mr. Gresham has worked in corporate design and the private consulting design world as well as academia for over 30 years. These venues had included Wet Design, Lucesco Lighting, Steelcase, Fitch, Design Logic, B+O, AT&T, Xerox, Iomega, Kodak, Unifor, Morningstar, Cisco, Details, ITT, and IBM. He has had extensive experience in developing successful products, systems, and design strategies for this diverse array of high tech business and consumer product manufacturers.

Throughout his career, he has been recognized by numerous design organizations for continuing to expand the ‘traditional’ boundaries of product design. Many of the products he has designed have been featured in design collections and museum shows around the globe as well as design publications internationally. He has lectured on design throughout the US, Europe and Asia.

With over 25 years experience in the hotel industry, Richard Hatter has developed a reputation for excellence. A specialist in the Asian hotel market where the core focus has been to retain a competitive advantage, he has successfully driven Operations in many regions and been the innovator of new concepts whilst also managing successfully tight budgets and profit expectation. His versatility and ability to cleverly interpret and understand brand values, along with his instinctive management style makes him the ideal candidate to drive any new or existing operation forward. Richard Hatter’s Operation's work ethos and his natural leadership and dynamism has translated into productive and creative working environments across every aspect of luxury hotel brands and clubs.

He has a particular commitment and dedication to people management and the training of staff from different cultures and has been instrumental in organising new structures in personnel, training and planning most recently for the Shangri-La Hotels and Resorts Group. His experience also covers running exclusive members’ Clubs and more niche hotel brands.

An absolute understanding of all the relevant competitive environments has enabled Richard Hatter to effectively lead in and respond to a fast moving and changing market, guiding teams through the down-sizing of operations and centralization when necessary whilst always maintaining results through strategic analysis of budget control, productivity and profit. In addition to a successful Operations background, Richard Hatter has also been responsible for all of the renovations and the repositioning of hotels within the Shangri-la Group since 2004. A particularly noteworthy example of this was the rebranding of the Hotel Jen (formerly the Novotel Century Harbour View Hotel). Richard Hatter was recently a speaker and panelist at the Horwath and Horwath China and Hotel Development Conference in Beijing.

Background:
Director of Development at Shangri-La Hotels & Resorts
General Manager at The Aberdeen Marina Club
General Manager at Shangri-La Hotels & Resorts, Traders Hotel, Singapore
General Manager at Shangri-La Hotel, Hangzhou, PRC
Resident Manager at Shangri-La Hotel, Surabaya
EAM F&B at Shangri-La Hotel, Bangkok
F&B Director at Dusit Hotels & Resorts, Dusit Thani, Bangkok
Food and Beverage Manager at Gulf Hotel, Bahrain
Deputy General Manager at Treasure Isle Hotel, Tortola, British Virgin Islands, Caribbean
General Manager at Royal Southern Yacht Club, Hamble, Southampton, UK

Established by Thomas Heatherwick in 1994, Heatherwick Studio is recognized for works in architecture, sculpture, urban infrastructure and product design. The practice operates from a studio and workshop in Kings Cross, London, where a team of architects, designers and makers work on projects ranging from bridges and buildings to products and large scale works of public art. This is an environment where project management and implementation takes place in parallel with model-making, prototyping and experimentation with ideas, materials and manufacturing processes.

The studio’s work includes La Maison Unique - the world flagship store for luxury French brand, Longchamp and East Beach Café - a seafront restaurant in Littlehampton on the South Coast of England. Current projects include a monastic building in Sussex and the British Pavilion for the Shanghai Expo in 2010 - the largest world event after the Olympics.

The studio has an unusual breadth of expertise and is interested in taking on special projects where craft and engineering are fundamental to the creative process.

Thomas Heatherwick is an Honorary Fellow of the RIBA, a Royal Designer for Industry, a Senior Fellow of the Royal College of Art and has honorary doctorates from Sheffield Hallam University, Dundee University and Manchester Metropolitan University for his services to design. He lives and works in London.

Since its inception, the studio’s work has been recognised through a number of awards. Its work is widely published and exhibited around the world.

Rossana Hu is a Founding Partner of NHDRO (Neri&Hu Design and Research Office), a multi-disciplinary international architectural design practice based in Shanghai, China, which was selected as one of the ten firms for Design Vanguard 2009 by Architectural Record, USA. Ms. Hu received a Master of Architecture and Urban Planning from Princeton University, and a Bachelor of Arts in Architecture and Music from the University of California at Berkeley. Before establishing NHDRO with her partner Lyndon Neri, Ms. Hu worked for Michael Graves & Associates, Ralph Lerner Architect in Princeton, Skidmore, Owings and Merrill in New York City, and The Architects Collaborative (TAC) in San Francisco.

Rossana Hu received the Perspective Award as one of the ‘40 under 40’ prominent designers shaping Hong Kong and Greater China. Ms. Hu is also a Founding Partner and Creative Executive for Design Republic, a Founding Panel Member of 100% Design Shanghai, and the Regional Advisor for The Atlas of 21st Century Architecture, to be published by Phaidon Press.

Ms. Hu has served on prestigious professional committees such as the Princeton University President’s Advisory Committee on Architecture, where she advised the President on architectural design and campus planning issues. She has won numerous traveling fellowship awards and has been a guest design critic at Princeton University, UC Berkeley, and Syracuse University.

Aside from Architecture and Interiors, Ms. Hu is actively working on a number of industrial design products for various brands in Europe and developing their own product line under the monicker brand ‘neri&hu’, which was recently honored to receive the Red Dot 2008 Award by Red Dot Design Museum under ‘Product Design’ category and earned Design Distinction in I.D. magazine’s Annual Design Review 2009. They also published and edited a book called ‘Persistence of Vision’. The book is a beginning of a series of exploration on architecture and urban issues in major cities in China.

Born in London, educated in New York, David entered hospitality as a graduate of Cornell University’s School of Hotel Administration. He later relocated to Hong Kong as a travel writer, serving as managing editor of Orient magazine and, later, for Sawasdee, the in-flight magazine of Thai Airways.

Since launching Keen in Bangkok in 1997, the agency has grown exponentially to now comprise a team of over 90 industry professionals – writers, editors, photographers, print and digital designers, brand strategists and media buyers. Keen has gained recognition around the world for its excellence in design and unique approach to brand building, especially as applied to the travel and tourism market. Keen’s clients include hospitality brands Accor, Amari, Anantara, Jumeirah, Outrigger, Per Aquum and the Sukhothai, and travel and tourism entities such as Brunei Tourism, The Tourism Council of Bhutan, the Abu Dhabi Tourism Authority and the Pacific Asia Travel Association.

Kubota received JCD Design Award, Design for Asia Award Grand Award and GOOD DESIGN Award during 2003 to 2008. His design, Tokyo Peoples Café - WIRED CAFÉ Q-front, received the Best Store of the Year in 2004.

Director, International Union of Architects (UIA) Region IV, Work Programme "Architecture for All”

Global Chair, Rehabilitation International – International Commission on Technology and Accessibility

Joseph Kwan is an experienced Architect and Access Consultant with involvement in universal design and accessibility to the built environment, transportation and inclusive tourism. He is a Resource Person to the United Nations - Economic and Social Commission for Asia and the Pacific (UN-ESCAP) on training in Non-Handicapping Environments, and also their Expert/Consultant on the promotion of Barrier-Free Tourism in Asia and the Pacific.

He is a member of the International Standards Organization Working Group on the ISO Standard: “Accessibility and Usability of the Built Environment” and a member of the International Steering Committee for TRANSED (International Conference on Mobility and Transport for Elderly and Disabled Persons) Conferences.

Mr Kwan is also the author of a number of papers and articles on various aspects of designing for accessibility/disability and universal design. In 2000, Mr Kwan was a Recipient of The American Institute of Architects (AIA) Hong Kong Citation “in recognition of distinguished achievement as a community based consultancy service in promoting and implementing barrier-free accessible environments for the elderly and people with disabilities in Hong Kong”. On 1st July 2001, he was awarded the “Medal of Honour” (MH) by the Hong Kong SAR Government for “his valuable contributions in improving a built environment that caters for the needs of people with disabilities”.

Mr. Kwan was the Vice President of the Hong Kong Institute of Architects and is a current member of the Building Committee of the Hong Kong Housing Authority.

Patricia Moore is an internationally renowned gerontologist and designer, serving as a leading authority on consumer lifespan behaviors and requirements. For a period of three years (1979-1982), in an exceptional and daring experiment, Moore, age 26, traveled throughout the United States and Canada disguised as women more than 80 years of age. With her body altered to simulate the normal sensory changes associated with aging, she was able to respond to people, products and environments as an elder. Moore has been named by ID Magazine as one of The 40 Most Socially Conscious Designers in the world and was selected in 2000, by a consortium of news editors and organizations as one of The 100 Most Important Women in America. ABC World News featured Moore as one of 50 Americans defining the new millennium. Her broad range of experience includes research, product development and design, environmental design, package design, transportation design, market analysis, and product positioning.

Mr. Musha is the Director of JDB (Japan Design Business Co-operative Body) and UDF (Universal Design Forum). He is also the Cooperation Commissioner for Amelioration of Subcontracting Trades (the representative from the design industry, Eastern Japan) of Japan Trade Fair Commission.

Mr. Musha has received a number of awards, including Prize Winner of Product Design for NEW MILLENNIUM – a universal design competition (Marumi Optical Co.,Ltd., Filter case for single-lens reflex camera) (2000) and G-Mark Awards: Tohnichi Mfg.Co.,Ltd, Digital Torque Wrench CEM3; Aisen Industrial Co.,Ltd., Laundry Hangar (2006), New Frontier Category, Color Universal Design Activity (2008) and Krone Corporation, Digital pressure gauge [KDM30] (2009).

Yasushi Nagasawa is the Vice President, Dean, Faculty of Engineering and Professor, Department of Architecture, Kogakuin University, Japan. Professor Nagasawa was born in 1944 and graduated from the University of Tokyo in 1968. He had designed various types of buildings as qualified architect. He has research works at the National Institute of Hospital Administration (NIHA), Ministry of Health and Welfare, Japan. Professor Nagasawa obtained his Post-graduate Diploma in Heath Facility Planning, United Kingdom in 1978 after studying at Medical Architecture Research Unit (MARU) in London as a British Council Scholar. He has been the short –term consultant for the World Health Organization (WHO) for many years. Professor Nagaswa obtained his Doctor of Engineering (PhD) from the University of Tokyo in 1987 and taught as the Associate Professor, Department of Architecture, the University of Tokyo in 1989. He was given the Architectural Institute of Japan Awards in 1994 and given full Professorship in 1994, and had taught at the Graduate School of Engineering, the University of Tokyo until 2007.

Professor Nagasawa is the Professor Emeritus of the University of Tokyo, Ex-President of JIHA (Japan Institute of Healthcare Architecture), President Emeritus of JAMC (Japan Architectural Management Center), Vice President of IFHE (International Federation of Hospital Engineering), Vice President of HEAJ (Healthcare Engineering Association of Japan), Vice-President of JAHMC (Japanese Association of Healthcare Service Management Consultants). He will chair the 2010 IFHE International Congress in Tokyo 17-19 November 2010.

Lyndon Neri is a Founding Partner of NHDRO (Neri&Hu Design and Research Office), a multi-disciplinary international architectural design practice based in Shanghai, China, which was selected as one of the ten firms for Design Vanguard 2009 by Architectural Record, USA. Mr. Neri received a Master of Architecture at Harvard University and a Bachelor of Architecture at the University of California at Berkeley. Prior to starting his own practice with partner Rossana Hu, he was the Director for Projects in Asia and an Associate for Michael Graves & Associates in Princeton for over 10 years, and also worked in New York City for various architectural firms.

Other than an architectural professional, Mr. Neri has been actively involved in teaching and research. He served as an active visiting critic for design schools in the U.S. such as Princeton University, Harvard Graduate School of Design, University of California at Berkeley, and Syracuse University. In 2006, he was selected by I.D. Magazine as one of the 40 designers globally who deserve more attention in the “I.D. 40”

Lyndon Neri is also a founder of Design Republic, a retail concept store based in Shanghai that offers a unique collection of products created by the world's best design talents, many of which have never before been made available to consumers in China. The flagship store design, created by NHDRO, recently earned the DFA (Design For Asia) Best Design of Greater China 2007.

Aside from Architecture and Interiors, Mr. Neri is actively working on a number of industrial design products for various brands in Europe and developing their own product line under the monicker brand ‘neri&hu’, which was recently honored to receive the Red Dot 2008 Award by Red Dot Design Museum under ‘Product Design’ category and earned Design Distinction in I.D. magazine’s Annual Design Review 2009. They also published and edited a book called ‘Persistence of Vision’. The book is a beginning of a series of exploration on architecture and urban issues in major cities in China.

Tina is an Associate Director at Terence Conran’s architecture and design practice Conran & Partners.

Before she joined Conran & Partners in 1997, Tina trained as an architect at Westminster University and the Royal College of Art, where she obtained a Masters in Architecture + Interiors. Tina’s training enables her to work across a wide range of international projects in both architecture and interior design.

However, her main focus and passion is hospitality and she is currently responsible for the design of all D+D London restaurants (formerly Conran Restaurants) as well as various other international restaurant and hotel projects for other clients.

Amongst her work for D+D London, Tina was responsible for Skylon at the Royal Festival Hall, winner of the Time Out Eating & Drinking Award for ‘Best Design’ 2007 and the Theme Bar + Restaurant Award for ‘Best Interior Design’ 2008.

Ariane Steinbeck, IIDA, LEED® AP, Gettys, Managing Director/Principal

A founding partner, Ariane leads Gettys’ growing presence in Asia Pacific acting as Managing Director Hong Kong.

Her broad project experience is made up of hundreds of commissions for the world’s most prominent hotel companies: Four Seasons, Ritz-Carlton, Starwood, Hard Rock, Fairmont, Hilton, Marriott, Shangri-La and Mandarin Oriental among others.

A frequent speaker at industry conferences, Ariane has also been a guest on Bloomberg Asia TV and been quoted in publications such as The Wall Street Journal, Hotel Business, CNN Online and The New York Times.

A graduate of Cornell University, Hotel School of Administration, Ariane is fluent in English, German and Spanish.

Mr. Tony Suppattranont is the Managing Director of Thann-Oryza Co., Ltd.

An engineer by training, Mr. Tony obtained his Bachelor of Engineering from Chulalongkorn University in Thailand as well as Master of Business Administration from the Australian National University.

Mr. Tony has extensive international marketing experiences. His work experience includes tenures with Cerebos Thailand, Cerebos Australia and Goodmen Fielder Australia.

Mr. Tony is currently the consultant of Design & Object Association where there are more than 80 company members from diverse design product ranges including textile, furniture, ceramic, lighting and spa products.

Mr. Tony has been instrumental in the development and launch of THANN, THANN Sanctuary, and THANNnative lifestyle since 2002. THANN has won the Good Design Award from Japan Industrial Design Promotion Organisation for its innovative and functional design in 2005, Design for Asia (DFA) Award from Hong Kong Design Center in 2006 as well as Thailand Prime Minister’s Export Award 2004

Under the company brand’s portfolio, Mr. Tony hopes to bring premium Asian brands of natural cosmetic, spa and lifestyle products into global market. He hopes to philosophy of natural living and THANN’s style with consumers from all-over-the-world.

Wagemans founded Concrete Architectural Associates together with Gilian Schrofer and Erik van Dillen in 1997 , and becoming Director of Concrete in June 2004.

In 2006 Wagemans founded together with ErikJan Vermeulen Concrete Reinforced for their wish to increase architecture in their portfolio and now Concrete exits out of 30 people.

Professor of Forecasting and Innovation, De Montfort University, Leicester, UK; member of the board of the Housing Forum, UK.

Helped install Britain’s first computer-controlled car park in 1968, before graduating in physics. Editor, Design, 1979-82; co-founder, Blueprint magazine. Instruction manual for word processor, 1983; for Fitch, led a multi-client study on e-commerce, 1988. At the Henley Centre for Forecasting, proposed Web TV, 1993.

Chief, worldwide market intelligence, Philips Consumer Electronics, the Netherlands, 1995-7. Director, Seymour Powell, 1997-2001, going independent in 2001.

Publications: Cult IT, 1999; ‘Play as the Main Event in International and UK Culture’, Cultural Trends, 2003; Why is construction so backward? (Wiley, 2004); Energise! A future for energy innovation (Beautiful Books, 2009); Big Potatoes: the London Manifesto for Innovation (Cadmium Five, 2010).

James contributes to BBC Radio 4 and the daily Web magazine, Spiked. His website is www.Woudhuysen.com