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About
Reinventing with Design (ReD) |
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| Innovate through Creativity |
The world is in a perpetual
state of flux. In the midst of uncertainty, the best measure
of defense is to innovate through creativity. Introduced in
2006, Reinventing with Design (ReD) is a strategic platform
that helps local industries and designers stay ahead of shifting
demands through an intense programme. ReD comprises conference,
seminars, workshops, forums, and networking luncheon.
The ReD 2009 programme will focus on
Reinventing Industries in Pearl River Delta. |
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| Highlights... |
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Leveraging PRD for growth |
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State-of-the-art design practices & innovation management |
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Transform and reinvent traditional industries, from
shoemaking, furniture to industrial products |
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Evolve competitiveness with Green design |
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Lead through trend forecasting |
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Expert analysis on how to conquer challenges and sustain
business |
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| Why the Pearl River Delta… |
| While much of the world continues to suffer
adversely from the global recession, the Chinese economy, in
contrast, remains poised for considerable growth. In the past,
many Hong Kong businesses have reaped success by leveraging
the Pearl River Delta’s (PRD) enormous manufacturing capacity
to create low end products for regional and global consumers.
However, this overly simplistic approach will prove unfit for
use in tomorrow’s China, when burgeoning growth ultimately improves
living standards. |
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| Transform and reinvent traditional
industries… |
| The promise of an exploding population of
affluent, discerning consumers will likely require adjustments
from Hong Kong’s industries. Success will depend on how these
businesses transform and reinvent strategies, using design to
shift focus from the narrow feat of making low-end offerings
to creating products and services that encompass robust brand
experiences and rewarding customer relationships. |
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| Expert analysis on how to conquer
challenges and sustain business… |
| The ReD 2009 programme is tailored to introduce
the latest in proven methodologies, market analysis and expert
insights that contemplates how to best immerse design into our
industries for constructive results. Widely eclectic, the programme
features case studies from visionaries who hold notable first
hand knowledge in attaining success within the PRD. Apart from
ReD’s main conference, intense participatory design workshops
by experts from a variety of disciplines systematically impart
vital expertise, ensuring pertinent enhancement of design intelligence. |
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| Who Should Attend |
| ReD 2009 is aimed at forward thinking designers,
CEOs, and senior managers and executives from business, civil
service and education keen to learn from proven international
experts on how to stay several steps ahead of the competition. |
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| Programme |
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| REGISTER
NOW! |
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| Enquiries: |
| Email: red09@hkdesigncentre.org |
| Tel: +852 2522 8688 |
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| Organiser |
Principle Sponsor |
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| Co-organisers |
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| Official Hotel Sponsor |
Venue Sponsor |
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| Partner of Overseas Master Class |
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| Sponsors |
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| Direct Marketing of Asia Ltd. |
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