Design Leadership Award
This Award pays homage to a global business leader that has used design as a strategy for its success in today’s highly competitive and globalised markets. It takes into account the fact that cost-competitiveness alone can no longer guarantee commercial success in such an environment, and that design has emerged as a key differentiator in producing sustainable results.

This has led to a fundamental rethink of what best practice means in both the design and business communities, and the adoption of a commitment to excellence that balances both economic and social values.

Sustainable growth through design is not a new concept, yet the important relationship between strong corporate leadership and design excellence is often underestimated. The Design Leadership Award commends the dedication and achievement of a company that has successfully integrated the two into a single concept.

Judging Criteria
The Award winner must be a global business leader that has scored exceptional achievements and made major contributions to the integration of strong corporate leadership with superb design. By doing so, it will have established itself as a role model other members of the international business community can emulate, as well as an inspiration to all those who seek to shape a better future for humanity.